Product Marketing Manager Job at Educational Testing Service (ETS) in Princeton

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Summary:

ETS's Praxis division, dedicated to empowering aspiring teachers, is looking for a Product Marketing Manager to define and drive Go-To-Market activities for partners and clients. You will partner closely with Client Success and Product to influence the product roadmap, bring our products to market and drive product success. You are the expert on our customers and are able to translate insights into action. The ideal candidate is able to think big picture while also diving into the details and makes it their mission to ensure we are placing more qualified educators in classrooms nationwide.

The primary business objective of the Product Marketing Manager role is to increase revenue by driving the successful adoption and use of Praxis products by partners and clients. This will be achieved by developing and executing go-to-market strategies that effectively communicate the value proposition of Praxis products, leading to increased customer acquisition and retention. This role also aims to improve customer satisfaction by ensuring that clients have the resources and support needed to effectively utilize Praxis products, contributing to long-term customer relationships and repeat business.

Responsibilities:

Work closely with the client success, sales, business development, and product teams to make strategic recommendations and provide the tools and resources needed to effectively communicate the value of our products.

Create marketing collateral, pitch decks, and other sales enablement materials that are clear, consistent, aligned with Praxis brand, and resonate with our personas.

Demonstrate the ability to tell a story to stakeholders (driving the “why” behind the work) based on the customer insights that you pull from the data and aggregate.

Develop the creative strategy & portfolio of assets for the client and customer-facing teams to drive demand and client retention.

Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling while also being customer centric.

Able to develop and implement project management strategies that align with the organization's overall goals and objectives by identifying and managing cross-functional dependencies and leading project teams through complex problem-solving and decision-making.

Adhere to ethical standards and comply with laws/regulations applicable to the job function.

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Education and Experience:

4+ years of experience in product marketing and/or sales enablement

Experience in the education technology sector and familiarity with K-12 teacher certification processes.

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.