Marketing Coordinator

JOB REQUIREMENTS: Job Summary: This position is a multi-functional position within International Academic Programs (IAP), a unit in The International Division, which serves as the largest study abroad office at UW-Madison. IAP administers more than 300 campus-wide study abroad, domestic study away and international internship programs and annually sends over 2,500 UW-Madison students abroad. The IAP Marketing Coordinator will report to the IAP Marketing Manager and will help support the growing UW-Madison study abroad event and communication needs, including event coordination and promotion, social media marketing, and digital content management. Responsibilities: Responds to and consults on marketing requests, serves as the liaison to the marketing team, manages client projects, and maintains account relationships in support of institutional marketing goals. 30% Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions 20% Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives 20% Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures 30% Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget Tasks: Coordinate IAP promotional events, in person and virtual, such as informational sessions, classroom visits, as well as IAP participation in campus wide events and resource fairs. Present study abroad information to a variety of audiences in both virtual and in-person settings. Implement and assist in developing a social media marketing strategy to support the visibility of IAP\'s programs, resources, and student experiences. Assist with the planning, creation, and distribution of IAP promotional materials and resources. Curate and maintain IAP\'s promotional media library in alignment with IAP\'s brand and mission. Work in... For full info follow application link. The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/ ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/2ACB21F4A98C4FFB