Singlewire Software
Channel Marketing Manager
Singlewire Software, Madison, WI, United States
Who We Are
Singlewire Software is the developer of InformaCast, a leading emergency notification platform and Visitor Aware, a best-in-class visitor management system. Our software is used by more than 6,000 organizations around the world, including leaders in healthcare, manufacturing, education and other fields. We strive to keep people safe and informed, everywhere, every time.
The Opportunity
We are seeking an experienced and dynamic Channel Marketing Manager to join our marketing team. This role is pivotal in maximizing the potential of our channel partnerships by focusing on partner sales enablement and collaborative marketing initiatives. The ideal candidate will develop and execute strategies that strengthen relationships with channel partner marketing teams, provide them with the tools and resources needed to drive sales effectively, and align our messaging to position our products as leading solutions in the market.
The job responsibilities include:
At Singlewire, we believe what we do really matters. We are passionate about our work, our employees, our customers and our partners. We are a community of collaborators that share and work hard to reach common goals. We also like to have some fun along the way.
Singlewire Software is the developer of InformaCast, a leading emergency notification platform and Visitor Aware, a best-in-class visitor management system. Our software is used by more than 6,000 organizations around the world, including leaders in healthcare, manufacturing, education and other fields. We strive to keep people safe and informed, everywhere, every time.
The Opportunity
We are seeking an experienced and dynamic Channel Marketing Manager to join our marketing team. This role is pivotal in maximizing the potential of our channel partnerships by focusing on partner sales enablement and collaborative marketing initiatives. The ideal candidate will develop and execute strategies that strengthen relationships with channel partner marketing teams, provide them with the tools and resources needed to drive sales effectively, and align our messaging to position our products as leading solutions in the market.
The job responsibilities include:
- Develop and refresh co-marketing collateral (e.g., sell sheets, case studies, sales collateral, presentation decks) tailored for channel partners
- Customize content to reflect the unique needs and pain points of key segments with each channel partner
- Build and maintain strong relationships with channel partner marketing teams
- Manage relationships with internal marketing, sales, and product teams to align goals and objectives, triage requests, and support initiatives that drive revenue.
- Conduct monthly meetings with top partners to align marketing efforts and strategies
- Coordinate and participate in webinars, training sessions, and joint marketing activities
- Launch internal campaigns within the channel to regularly update partners on product capabilities, use cases, and success stories
- Enhance brand perception within the channel by highlighting reliability, product innovations, and key differentiators
- Review and update materials available on the partner portal and our main Singlewire Website
- Develop and manage quarterly SPIFF (Sales Performance Incentive Fund) programs to incentivize partner sales teams
- Align channel marketing strategies with overall company objectives and marketing plans
- Review and approve content created by channel partners to ensure adherence to our brand guidelines and messaging standards. Provide guidance and feedback to partners on branding, positioning, and messaging to maintain brand consistency. Update and manage brand guideline documents and ensure partners are informed of any changes.
- 3-5 years of experience in channel marketing, partner marketing, or related roles
- Proven track record of developing and executing successful channel marketing strategies.
- Excellent communication and interpersonal skills to build relationships with partners and internal teams.
- Proficient in creating marketing collateral and understanding of content marketing strategies.
- Experience in B2B marketing, preferably within the technology or software industry.
- Strong organizational and analytical skills
- A Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
At Singlewire, we believe what we do really matters. We are passionate about our work, our employees, our customers and our partners. We are a community of collaborators that share and work hard to reach common goals. We also like to have some fun along the way.