Director of Marketing

Who We Are

Singlewire Software is the developer of InformaCast, a leading emergency notification platform and Visitor Aware, a best in class visitor management system. Our software is used by more than 6,000 organizations around the world, including leaders in healthcare, manufacturing, education and other fields. We strive to keep people safe and informed, everywhere, every time.

The Opportunity

We are seeking an experienced and driven Marketing Director to lead and elevate our marketing efforts. This pivotal role will define and execute our channel marketing strategy as well as oversee the strategy for event marketing and campaign management. They will ensure alignment with our overall business objectives to drive revenue growth.

The job responsibilities include:

Channel Marketing:

• Develop and execute a comprehensive channel marketing strategy to maximize partner engagement, sales enablement, and revenue generation.
• Cultivate and strengthen relationships with key channel partners, fostering collaboration and mutual success.
• Provide strategic direction and support for partner marketing initiatives, including co-branded campaigns, collateral development, and training programs.
• Create and refresh co-marketing materials (e.g., sales collateral, presentations) tailored to partner needs.
• Conduct regular meetings and training sessions with partners to align marketing efforts and provide ongoing support.

Event Marketing:

• Define and implement a strategic vision for event marketing, encompassing both in-person trade shows and virtual events (webinars, online conferences).
• Oversee the planning, execution, and post-event analysis of all marketing events, ensuring alignment with marketing goals and budget.
• Identify and secure participation in key industry events that maximize brand visibility and lead generation opportunities.
• Collaborate with internal teams and external vendors to deliver impactful and engaging event experiences.

Brand Awareness and Lead Generation:

• Provide strategic direction and leadership for all marketing campaigns, ensuring alignment with business objectives, target audience needs, and brand messaging.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, email, content) to drive lead generation, nurture prospects, and support sales enablement.
• Oversee email marketing initiatives, providing guidance on segmentation, automation, and performance optimization to maximize engagement and conversion.
• Collaborate with the sales team to ensure marketing campaigns effectively support their needs and drive qualified leads, fostering a strong partnership between sales and marketing.
• Provide strategic direction and oversight for the company website, ensuring it is optimized for lead generation, user experience, and brand consistency.

Organization Partnerships:

• Identify, establish, and nurture strategic partnerships with key organizations that align with our company values and mission (ex. I Love You Guys and Jesus Villahermosa). Ensure we are leveraging these partnerships to maximize on their potential.
• Collaborate on joint marketing initiatives, co-branded content, and cross-promotional activities.

Leadership & Team Management:

• Provide leadership, mentorship, and guidance to a team of marketing professionals, fostering a culture of collaboration and high performance.
• Directly manage marketing roles related to event, campaign, social media or channel marketing.
• Effectively manage marketing budgets and resources, ensuring efficient allocation and ROI optimization.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 8+ years of experience in B2B marketing, with a proven track record of success in channel marketing, event marketing, and campaign management.
• 5+ years of demonstrated leadership experience, with a proven ability to manage, motivate and mentor marketing teams.
• Excellent communication and interpersonal skills to build relationships with partners and internal teams.
• Strategic thinker with a data-driven approach to decision-making.
• Experience with marketing automation tools and CRM systems.
• Deep understanding of digital marketing best practices and trends.
• Proven ability to create compelling and effective marketing content.

At Singlewire, we believe what we do really matters. We are passionate about our work, our employees, our customers and our partners. We are a community of collaborators that share and work hard to reach common goals. We also like to have some fun along the way.