TikTok
TikTok Shop - Product Marketing Data Analytics and Insights Manager
TikTok, Seattle, WA
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the team
The product marketing team drives results across the entire customer journey, generating awareness, shaping positive perception, driving adoption, and fostering affinity with TikTok Shop's core audiences (Sellers, Creators, Partners, and Shoppers).
Responsibilities:
Campaign Analytics & Attribution
- Develop and maintain dashboards that provide real-time insights into product marketing campaign performance, including go-to-market (GTM) launches.
- Implement attribution models to assess the effectiveness of different marketing channels and campaigns.
- Regularly report on campaign ROI and key performance indicators (KPI).
Data Mining and Insights
- Use advanced analytics to mine product data and identify trends and patterns.
- Provide actionable insights to support product development and marketing strategies.
- Collaborate with product teams to refine product offerings based on customer behavior and market trends.
Strategic Decision Support
- Support strategic planning by providing data-driven insights and recommendations.
Thought Leadership and Storytelling
- Develop compelling case studies and presentations that highlight TikTok Shop's success through data.
- Contribute to internal and external content marketing to build our reputation as a thought leader.
Qualifications
Minimum Qualifications
- Proficiency in data analysis tools such as SQL, Python, or R.
- Experience with BI tools like Tableau, Looker, or PowerBI for dashboarding and visual analytics.
- Strong understanding of statistical analysis.
- Background in data science, statistics, computer science, or related field.
- Proven track record of applying data analysis to solve business problems and drive strategic solutions.
- Experience in eCommerce or digital marketing analytics a plus.
Preferred Qualifications
- A Bachelors degree (related fields preferred: Marketing, Communications, or any similar field).
- Excellent communication and storytelling skills to translate complex data into clear insights.
- Strong problem-solving abilities and a strategic mindset.
- Ability to work collaboratively across teams with various stakeholders.
- A deep passion for content and shopping.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
#LI-Onsite
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the team
The product marketing team drives results across the entire customer journey, generating awareness, shaping positive perception, driving adoption, and fostering affinity with TikTok Shop's core audiences (Sellers, Creators, Partners, and Shoppers).
Responsibilities:
Campaign Analytics & Attribution
- Develop and maintain dashboards that provide real-time insights into product marketing campaign performance, including go-to-market (GTM) launches.
- Implement attribution models to assess the effectiveness of different marketing channels and campaigns.
- Regularly report on campaign ROI and key performance indicators (KPI).
Data Mining and Insights
- Use advanced analytics to mine product data and identify trends and patterns.
- Provide actionable insights to support product development and marketing strategies.
- Collaborate with product teams to refine product offerings based on customer behavior and market trends.
Strategic Decision Support
- Support strategic planning by providing data-driven insights and recommendations.
Thought Leadership and Storytelling
- Develop compelling case studies and presentations that highlight TikTok Shop's success through data.
- Contribute to internal and external content marketing to build our reputation as a thought leader.
Qualifications
Minimum Qualifications
- Proficiency in data analysis tools such as SQL, Python, or R.
- Experience with BI tools like Tableau, Looker, or PowerBI for dashboarding and visual analytics.
- Strong understanding of statistical analysis.
- Background in data science, statistics, computer science, or related field.
- Proven track record of applying data analysis to solve business problems and drive strategic solutions.
- Experience in eCommerce or digital marketing analytics a plus.
Preferred Qualifications
- A Bachelors degree (related fields preferred: Marketing, Communications, or any similar field).
- Excellent communication and storytelling skills to translate complex data into clear insights.
- Strong problem-solving abilities and a strategic mindset.
- Ability to work collaboratively across teams with various stakeholders.
- A deep passion for content and shopping.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
#LI-Onsite