Associate Director, Marketing Science

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.

As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

Overview

ASSOCIATE DIRECTOR, MARKETING SCIENCE

As the Associate Director, Marketing Science you will work closely with the Senior Director, Marketing Science to lead media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance.

Qualifications

• Relevant post-secondary education, training, or equivalent experience
• Experience at a media agency, client, marketing analytics firm, or in a quantitative, data-driven field.
• Experience in the streaming video category marketing original titles and/or entertainment brand marketing is preferred
• 5-7+ years practice in a paid media marketing science or analytics capacity
• 2-3 years' experience managing analyst level direct reports
• Familiarity with measuring media performance leveraging major media platforms and their measurement capabilities (e.g. Meta, YouTube, DV360, Campaign Manager)
• Experience leveraging attitudinal research and impact tools to derive media campaign performance insights (e.g. Dynata, Kantar, media partner Brand Lift Studies) is ideal
• Client Management: Strong ability to discover, interpret, and respond to client needs.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Ensure a timely follow through on all scheduled and ad hoc deliverables.
• Provide and develop recommendations in the measurement plan development and execution.
• Generate and communicate clear, compelling and actionable insights from paid media performance data; partner with leadership in constructing insightful narratives through sophisticated analytic techniques
• Identify opportunities and provide guidance to continuously improve processes.
• Lead, mentor, and train analysts and managers.
• Support in designing tests to measure the incremental impact of media on business outcomes.
• Supervise cross-functional day-to-day tasks, ensuring team members have a clear understanding of proper priorities.
• Advocate for the integration of OMG solutions, capabilities, and products to deliver better outcomes for clients
• Participate in team utilization of Omni, OMG's proprietary people-based media workflow toolset, in order to effectively leverage our marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$115,000-$125,000 USD

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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