Marketing Director

Overview

Closet America is seeking a an experienced and data driven Marketing Director to lead and execute our marketing efforts across traditional and digital marketing platforms for our home improvement services company. As the Marketing Director, you will play a crucial role in developing and implementing effective marketing strategies aimed at generating qualified leads, and ultimately increasing customer acquisition and retention. This role requires a thorough understanding of both traditional and digital marketing techniques, exceptional creativity, a data-driven mindset, and strong leadership abilities.

What You Will Do:

• Build a best-in-class data-driven marketing model for our Home Organization business that matches or beats the performance of top competitors and top performers in general
• Develop more real time reporting for marketing & sales performance with data analytics teams
• Drive increased sales on a YoY basis (aligned with company goals) at a decreased market cost as a percentage of sales
• Document processes and train your team to replace your own role to provide yourself with greater upward mobility in your career and inside the greater company
• Conduct comprehensive market analysis to identify target audiences, competitors, and trends, and utilize the insights to develop marketing strategies that align with business goals
• Develop a model of the customer journey for your categories of products and work to relentlessly improve every step of that journey
• Build a process for leveraging a/b and mvt testing teams for optimizations and for personalizing and improving lead flow
• Leverage out of the box growth hacking principles to apply systems and improvements to channels outside of current channels. Identify free or cheap traffic opportunities
• Collaborate with other stakeholders to define marketing objectives, KPIs, and budget allocation, ensuring maximum return on investment
• Stay updated on industry developments and emerging marketing trends to implement innovative strategies
• Take full responsibility for the budget and its performance monthly, quarterly and annually
• Plan, negotiate, and execute traditional media campaigns, including television, radio, newspapers, magazines, direct mail, outdoor advertising, etc
• Monitor campaign effectiveness and make data-driven decisions to optimize marketing activities
• Coordinate with external and internal teams to develop compelling campaigns while ensuring adherence to brand guidelines
• Coordinate all digital marketing efforts, including but not limited to website optimization, search engine marketing, display advertising, social media marketing, email marketing, and content creation
• Drive organic and paid customer acquisition strategies, including identification of relevant channels, budget allocation, and campaign optimization
• Measure and report on digital campaign performance, tracking key metrics, and preparing actionable insights and recommendations
• Collaborate with internal teams and external teams to create engaging and informative content for various marketing channels
• Co-develop a content calendar, ensuring regular production and distribution of high-quality content to attract, engage, and retain target audiences
• Optimizing content for maximum response from potential leads through carefully conducted a/b and mvt testing
• Develop and maintain a deep understanding of our target customer persona, ensuring all marketing communications effectively resonate with the audience
• Craft persuasive, customer-focused copy for various marketing materials, including print, advertisements, website content, and social media posts

What You Will Bring:

• Bachelor's degree in marketing, economics, or a related field or equivalent experience in the role
• Proven experience 3-5 years as a Marketing Director, preferably in the home improvement or related industry
• In-depth knowledge of traditional and digital marketing techniques, tools, and best practices
• Proficiency in using marketing software and tools, such as Google Analytics, CRM systems, and content tools, etc
• Strong analytical skills and ability to interpret data to drive targeted marketing campaigns
• Outstanding communication and presentation skills, with an emphasis on persuasive writing/editing abilities
• Creative thinker with a keen eye for design and strong attention to detail
• Proven experience in managing and negotiating with external vendors
• Ability to work well in a fast-paced, collaborative environment and multitask effectively
• Up-to-date knowledge of industry trends and developments in marketing technology

What We Offer:

• Competitive compensation between $150,000 to $180,000 dependent on experience and skills
• Full benefits package including health, vision, dental and 401k match up to 6%
• PTO and holidays
• Career Advancement

Benefits:

Insurance: Medical insurance (PPO plans), vision insurance, dental insurance, voluntary life insurance, and disability insurance (STD, LTD), Accident Insurance, Critical Illness Insurance, Hospital Indemnity Insurance. Healthcare Flex Spending Account, Dependent Care Flex Spending Account

Paid Holidays & Retirement Plans: 401k Matching

Closet America provides the following inclusive hiring information: We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.