TikTok
Product Marketing Manager (GTM), Creator & Creative Solutions - San Francisco
TikTok, San Francisco, CA
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Global Product Marketing Team for Creative & Creators drives go-to-market efforts for key products and features across TikTok One Creative Suite and TikTok Symphony. TikTok One serves as the central hub for all creative solutions on TikTok, enabling advertisers to commission authentic ad creatives or branded content from creators, collaborate with vetted partners and production agencies, and leverage insights that enhance creativity and sharpen the skills needed for high-impact ad campaigns. TikTok Symphony, a suite of generative AI tools, elevates TikTok content creation by streamlining the process- from scriptwriting to video production and asset optimization-ensuring that businesses can create content efficiently and effectively.
As the Global Product Marketing Manager for Creative, you will lead the strategic development, testing, launch, and ongoing marketing and education for Creative products, features, and programs. Our products empower the entire TikTok ecosystem-brands, creators, agencies, talent managers, producers, and more-making ad creatives and branded content accessible and affordable for all advertisers. This role is highly cross-functional, collaborating with teams across product, regional product marketing, product operations, sales, business marketing, policy, and legal. It is ideal for candidates with a broad and deep experience in both inbound product marketing (product ideation, research, market requirement documents) and outbound product marketing (client-facing go-to-market planning, education, and content).
Responsibilities:
- Lead product testing and outbound go-to-market efforts for priority Creative products and features. This includes defining the GTM strategy, audience segmentation, product and feature naming, value propositions, content strategy, enablement, education, and post-launch optimizations.
- Partner with data science, user research, business intelligence, and product managers on inbound product marketing efforts. This involves identifying, sizing, and prioritizing high-potential market segments for product and platform expansion, focusing on top verticals, channels, and regions globally. Build strong business cases for innovative products and partner with the product team to refine the Creative roadmap.
- Set and own measurable goals for product adoption by leveraging cross-functional relationships across Product, Product Operations, Data Science, and regional Product Marketing teams.
- Act as the voice of the customer to influence cross-functional strategies. Use cross-TikTok resources to gain support for product launches while setting realistic expectations during ideation, development, and launch.
- Proactively document and communicate product and policy updates with stakeholders across TikTok.
Qualifications
Minimum Qualifications:
- BA/BS degree or equivalent practical experience.
- 5+ years of product marketing or go-to-market experience with a proven track record of launching products across multiple regions globally.
- Deep understanding of the creator economy, digital advertising, or AI-generated content.
- Excellent written, verbal, and professional communication skills.
- Highly data-driven with strong analytical skills for decision-making.
- A proactive, accountable, and solution-oriented team player.
Preferred Qualifications:
- Experience launching creative or creator monetization tools and/or solutions.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Global Product Marketing Team for Creative & Creators drives go-to-market efforts for key products and features across TikTok One Creative Suite and TikTok Symphony. TikTok One serves as the central hub for all creative solutions on TikTok, enabling advertisers to commission authentic ad creatives or branded content from creators, collaborate with vetted partners and production agencies, and leverage insights that enhance creativity and sharpen the skills needed for high-impact ad campaigns. TikTok Symphony, a suite of generative AI tools, elevates TikTok content creation by streamlining the process- from scriptwriting to video production and asset optimization-ensuring that businesses can create content efficiently and effectively.
As the Global Product Marketing Manager for Creative, you will lead the strategic development, testing, launch, and ongoing marketing and education for Creative products, features, and programs. Our products empower the entire TikTok ecosystem-brands, creators, agencies, talent managers, producers, and more-making ad creatives and branded content accessible and affordable for all advertisers. This role is highly cross-functional, collaborating with teams across product, regional product marketing, product operations, sales, business marketing, policy, and legal. It is ideal for candidates with a broad and deep experience in both inbound product marketing (product ideation, research, market requirement documents) and outbound product marketing (client-facing go-to-market planning, education, and content).
Responsibilities:
- Lead product testing and outbound go-to-market efforts for priority Creative products and features. This includes defining the GTM strategy, audience segmentation, product and feature naming, value propositions, content strategy, enablement, education, and post-launch optimizations.
- Partner with data science, user research, business intelligence, and product managers on inbound product marketing efforts. This involves identifying, sizing, and prioritizing high-potential market segments for product and platform expansion, focusing on top verticals, channels, and regions globally. Build strong business cases for innovative products and partner with the product team to refine the Creative roadmap.
- Set and own measurable goals for product adoption by leveraging cross-functional relationships across Product, Product Operations, Data Science, and regional Product Marketing teams.
- Act as the voice of the customer to influence cross-functional strategies. Use cross-TikTok resources to gain support for product launches while setting realistic expectations during ideation, development, and launch.
- Proactively document and communicate product and policy updates with stakeholders across TikTok.
Qualifications
Minimum Qualifications:
- BA/BS degree or equivalent practical experience.
- 5+ years of product marketing or go-to-market experience with a proven track record of launching products across multiple regions globally.
- Deep understanding of the creator economy, digital advertising, or AI-generated content.
- Excellent written, verbal, and professional communication skills.
- Highly data-driven with strong analytical skills for decision-making.
- A proactive, accountable, and solution-oriented team player.
Preferred Qualifications:
- Experience launching creative or creator monetization tools and/or solutions.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.