TikTok
Product Marketing Manager, Marketing and Organic APIs - MPO - San Jose
TikTok, San Jose, CA
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The API Product Marketing team is part of the Product Strategy and Operations (PSO) organization and is responsible for building APIs that enable developers to build solutions customized to their needs. Our goal is to empower developers and establish a developer ecosystem.
About the role
We are on the lookout for a Product Marketing Manager to steer product strategy and go-to-market initiatives for our API offerings. This role involves guiding the entire product lifecycle, from pinpointing customer needs and collaborating with Product Managers and Engineers during product development to executing go-to-market strategies and launching APIs globally. Typically broken into inbound, product testing (alphas/betas), and outbound, this person will have the opportunity to be the expert on the customer needs and use market insights to shape what solutions to build and bring to market for developers.
Responsibilities:
Product Strategy and Go-to-Market Execution:
- Devise and implement product strategy and go-to-market plans for our API products.
- Create compelling value propositions, positioning, and messaging that resonate with our various developer and advertiser segments.
- Formulate and execute go-to-market strategies tailored to our products, ensuring they meet customer needs and align with market trends.
- Set success metrics and define clear objectives for API product adoption.
- Promote global product adoption using tactics like sales enablement, content creation, webinars, and client workshops.
Collaboration Across Functions:
- Engage with key internal partners, such as Product Managers, Engineers, and Sales, to grasp customer needs and set shared goals.
- Partner with the sales team to deeply understand target markets, unearth industry-specific opportunities and leverage insights to fuel revenue growth.
- Work with various teams to produce marketing materials, analyze data, and prepare external documentation.
Innovation and Product Testing:
- Spearhead alpha/beta testing projects with clearly defined objectives, capturing early feedback for product innovation and refinement.
- Ensure scalability through robust testing methodologies and continuous feedback loops.
Market Insight and Strategy:
- Conduct quantitative and qualitative research, including developing customer personas, sizing opportunities, gathering customer feedback, and tracking competitor movements.
- Use market insights to inform the product strategy, vision, and roadmap, ensuring they align with customer demands and stand out in the competitive landscape.
Qualifications
Minimum Qualifications:
- A BA/BS degree in Advertising, Marketing, Business, Communication, or other relevant field.
- 3+ years of experience in product marketing or product management, preferably with digital ad products.
- Familiarity with the digital advertising landscape.
- Competence in managing multiple projects, prioritizing tasks, and excelling in a fast-paced environment.
- Ability to lead initiatives, coordinate with different teams, and introduce innovative concepts.
- A strong understanding of market trends, competitive landscape, and the broader product ecosystem.
- Demonstrated proficiency in persuading teams about the strategic importance of APIs, through compelling presentations, stakeholder collaboration, and refined communication strategies.
- Proactiveness in initiating research, leading cross-functional analyses, positioning products strategically, and driving comprehensive go-to-market plans.
Preferred Qualifications:
- Experience in API management, microservices, developer and/or integration technologies
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The API Product Marketing team is part of the Product Strategy and Operations (PSO) organization and is responsible for building APIs that enable developers to build solutions customized to their needs. Our goal is to empower developers and establish a developer ecosystem.
About the role
We are on the lookout for a Product Marketing Manager to steer product strategy and go-to-market initiatives for our API offerings. This role involves guiding the entire product lifecycle, from pinpointing customer needs and collaborating with Product Managers and Engineers during product development to executing go-to-market strategies and launching APIs globally. Typically broken into inbound, product testing (alphas/betas), and outbound, this person will have the opportunity to be the expert on the customer needs and use market insights to shape what solutions to build and bring to market for developers.
Responsibilities:
Product Strategy and Go-to-Market Execution:
- Devise and implement product strategy and go-to-market plans for our API products.
- Create compelling value propositions, positioning, and messaging that resonate with our various developer and advertiser segments.
- Formulate and execute go-to-market strategies tailored to our products, ensuring they meet customer needs and align with market trends.
- Set success metrics and define clear objectives for API product adoption.
- Promote global product adoption using tactics like sales enablement, content creation, webinars, and client workshops.
Collaboration Across Functions:
- Engage with key internal partners, such as Product Managers, Engineers, and Sales, to grasp customer needs and set shared goals.
- Partner with the sales team to deeply understand target markets, unearth industry-specific opportunities and leverage insights to fuel revenue growth.
- Work with various teams to produce marketing materials, analyze data, and prepare external documentation.
Innovation and Product Testing:
- Spearhead alpha/beta testing projects with clearly defined objectives, capturing early feedback for product innovation and refinement.
- Ensure scalability through robust testing methodologies and continuous feedback loops.
Market Insight and Strategy:
- Conduct quantitative and qualitative research, including developing customer personas, sizing opportunities, gathering customer feedback, and tracking competitor movements.
- Use market insights to inform the product strategy, vision, and roadmap, ensuring they align with customer demands and stand out in the competitive landscape.
Qualifications
Minimum Qualifications:
- A BA/BS degree in Advertising, Marketing, Business, Communication, or other relevant field.
- 3+ years of experience in product marketing or product management, preferably with digital ad products.
- Familiarity with the digital advertising landscape.
- Competence in managing multiple projects, prioritizing tasks, and excelling in a fast-paced environment.
- Ability to lead initiatives, coordinate with different teams, and introduce innovative concepts.
- A strong understanding of market trends, competitive landscape, and the broader product ecosystem.
- Demonstrated proficiency in persuading teams about the strategic importance of APIs, through compelling presentations, stakeholder collaboration, and refined communication strategies.
- Proactiveness in initiating research, leading cross-functional analyses, positioning products strategically, and driving comprehensive go-to-market plans.
Preferred Qualifications:
- Experience in API management, microservices, developer and/or integration technologies
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2