TechPoint - Digital Marketing Manager

Job Description: Digital Marketing Manager

OUR VISION & MISSION

TechPoint is on a mission to inclusively grow Indiana's digital innovation economy and transform the economy of Indiana, creating sustainable prosperity and quality of life for Hoosiers . We do this by expanding talent pipelines, enhancing connectivity, and elevating industry (Xtern, Venture Connect, and the Mira Awards are just a few examples of the work we do). TechPoint is an initiative of the Central Indiana Corporate Partnership (CICP), an organization committed to advancing our entire region.

The TechPoint team is a small, but mighty assembly of talented, hard-working individuals inspired to make an impact bigger than ourselves. Our cultural commitment to each other is to operate with excellence at the speed of business, own our role as leaders working to be positive and inclusive change agents, enable shared success by collaborating with proactive communication, and stay at the forefront of the industry by innovating. We embrace a flexible work schedule, open office environment, and a hybrid work environment, allowing team members to work from home a couple days a week while also enjoying our beautiful new office space at 16 Tech.

ROLE OVERVIEW

TechPoint is looking for a Digital Marketing Manager who will be responsible for executing the day-to-day management of TechPoint's digital marketing efforts to align with industry best practices and engage tech industry members and community stakeholders. This person will also lead performance marketing efforts promoting a cross-channel execution approach in collaboration with internal partners. The role is highly tactical and requires consistently strong performance and fast work turn-around times as it plays a crucial role in driving demand generation, sales funnel development and resulting program participation.

RESPONSIBILITIES

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, consistent with brand marketing mandates.
• Leads the development of marketing and sales funnel through calibration and execution of marketing touch points and messaging to target personas.
• Designs, builds, and maintains social media presence.
• Executes website build, update and maintenance, consistent with TechPoint's brand positioning and target messaging.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) in the marketing and sales funnel.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Drives the creation and execution of new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end stakeholder experience across multiple channels and touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with internal stakeholders, agencies and other vendor partners, particularly around brand marketing and messaging development.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Supports TechPoint initiatives and other duties as they arise.

REQUIREMENTS

• At least 3 years of experience with product marketing, demand generation and marketing analytics, preferably in a technology-related industry.
• Strong technical skills with using enterprise tech tools.
• Significant experience managing campaigns with Salesforce and Pardot.
• Excellent written and verbal communication skills.
• Proficient in office productivity tools (email, calendar, word processing, spreadsheet, presentation software).
• Preference given to candidates with WordPress, CSS, and Asana.

CORE COMPETENCIES

• You enjoy learning about what's new in tech.
• You have the critical thinking, analytical and writing skills to turn data, messaging and insights into effective call-to-actions and conversion funnels for the target audience.
• You possess a positive approach to your work & high energy.
• You are detail-oriented, insistent on exceptional, on-time execution.
• You are able to work in a fast-paced environment, juggle multiple projects at once and can leverage project management tools, such as Asana, to communicate with others.
• You are able to develop and execute campaigns to meet the big-picture goals and objectives.
• You are willing to jump in to get the job done and subscribe to the belief that there is no task too big or too small for you to tackle.

BENEFITS

• 100% of your healthcare and dental premiums are paid for individual and family.
• Pre-tax & Roth 401(k) Retirement Plan with generous match - 5% contributed by the employer regardless of employee contribution and up to an additional 5% employee voluntary contribution eligible to be matched by the employer.
• Company paid group life benefits as well as company paid short-term and long-term disability insurance.
• Flexible/hybrid work schedule.
• Generous Paid Time Off (PTO) including 17 holidays!

CICP grants equal opportunity to all qualified persons without regard to race, color, religion, gender, gender identity, pregnancy, disability, age, national origin, military service obligations, veteran status, citizenship, sexual orientation, or any other category protected by law. CICP provides equal opportunity in wages, promotions, benefits, and all other privileges, terms, and conditions of employment