TikTok
Creator Growth Lead - Gaming, TikTok LIVE
TikTok, Los Angeles, CA
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
About the team
As part of the US LIVE Operations Team, the Gaming Creator Growth Lead will be responsible forbuilding and scaling our gaming creator growth strategy and management, enabling the nextgeneration of gaming content creators to be successful via TikTok LIVE. This role will beresponsible for the full funnel of creator management, from recruiting to day-to-day growthcoaching to building out short and long term programs and activations. Additionally, you will beresponsible for managing a team of gaming creator growth strategists, helping them capitalizeon current TikTok gaming trends and opportunities and translate that to drive growth andretention of LIVE gaming creators.
Responsibilities
- Grow TikTok LIVE's book of business for gaming related LIVE content creators via sourcing, recruiting, onboarding high potential creator talent to the TikTok LIVE ecosystem.
- Hands on manage and drive growth for high potential gaming TikTok LIVE content creators.
- Develop short and long term strategy, initiatives, and growth programs to drive creator's on platform content creation, monetization, and community building.
- Act as the bridge between creators and the TikTok LIVE Operations team to help identify ways to improve the LIVE experience, from product changes to on platform campaign development.
- Stay in front of industry trends and provide insights, recommendations, and direction on gaming creator growth strategies.
- Lead and program manage key core gaming campaigns and events that support the development of the LIVE gaming creator ecosystem.
Qualifications
Minimum Qualifications
- BS/BA and 5+ years of experience working in creator management (UGC content creators and influencers, entertainment celebrities, high profile artists and tastemakers), community management, or partner management with demonstrated ability to grow creator partnership and relationships of all sizes.
- Strong understanding of the intricacies of scaled and growth stage creator development in additional to relationship management between platform and creators.
- Experience in negotiation and deal making with UGC content creators.
- Excellent written, verbal, and professional communication skills.
- Ability to work independently and time manage multiple sensitive and high profile initiatives.
- People management experience with history of developing individual and team level goals / development plans.
Preferred Qualifications
- Deep passion for TikTok, mobile entertainment, social media, and popular culture; strong understanding of gaming and gamer entertainment.
- Creative mindset and thought process focused on teaching creators how to adjust, grow, and thrive.
- Experience in the live streaming space and understanding of live streaming trends.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
About the team
As part of the US LIVE Operations Team, the Gaming Creator Growth Lead will be responsible forbuilding and scaling our gaming creator growth strategy and management, enabling the nextgeneration of gaming content creators to be successful via TikTok LIVE. This role will beresponsible for the full funnel of creator management, from recruiting to day-to-day growthcoaching to building out short and long term programs and activations. Additionally, you will beresponsible for managing a team of gaming creator growth strategists, helping them capitalizeon current TikTok gaming trends and opportunities and translate that to drive growth andretention of LIVE gaming creators.
Responsibilities
- Grow TikTok LIVE's book of business for gaming related LIVE content creators via sourcing, recruiting, onboarding high potential creator talent to the TikTok LIVE ecosystem.
- Hands on manage and drive growth for high potential gaming TikTok LIVE content creators.
- Develop short and long term strategy, initiatives, and growth programs to drive creator's on platform content creation, monetization, and community building.
- Act as the bridge between creators and the TikTok LIVE Operations team to help identify ways to improve the LIVE experience, from product changes to on platform campaign development.
- Stay in front of industry trends and provide insights, recommendations, and direction on gaming creator growth strategies.
- Lead and program manage key core gaming campaigns and events that support the development of the LIVE gaming creator ecosystem.
Qualifications
Minimum Qualifications
- BS/BA and 5+ years of experience working in creator management (UGC content creators and influencers, entertainment celebrities, high profile artists and tastemakers), community management, or partner management with demonstrated ability to grow creator partnership and relationships of all sizes.
- Strong understanding of the intricacies of scaled and growth stage creator development in additional to relationship management between platform and creators.
- Experience in negotiation and deal making with UGC content creators.
- Excellent written, verbal, and professional communication skills.
- Ability to work independently and time manage multiple sensitive and high profile initiatives.
- People management experience with history of developing individual and team level goals / development plans.
Preferred Qualifications
- Deep passion for TikTok, mobile entertainment, social media, and popular culture; strong understanding of gaming and gamer entertainment.
- Creative mindset and thought process focused on teaching creators how to adjust, grow, and thrive.
- Experience in the live streaming space and understanding of live streaming trends.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2