Temporary Digital Marketing Manager

Reporting to the Director of Digital Marketing and Communications, the Tempoary Digital Marketing Manager is responsible for the day-to-day, hands-on execution of the University’s digital marketing program. This position will work closely with other Communication team members to carry out email marketing tasks as well as digital ad placement on social and Google display advertising. They will assist with marketing email sends through Salesforce Marketing Cloud and help create reports through our Google Dashboards. The Temporary Digital Marketing Manager stays up to date on current digital marketing channels and trends, with a keen sense of new and emerging technologies and opportunities. RESPONSIBILITIES: Manage digital marketing ad placement on various digital platforms as directed by the Director of Digital Marketing and Communications. This includes working with the content strategy and multimedia teams within University Community as well as campus partners to create, place, and track paid social media ads, Google display ads, as well as YouTube and Spotify ad placement. Manage day-to-day email marketing activities via Salesforce Marketing Cloud including but not limited to email sends; template creation; email campaign setup; and scheduling, A/B testing, and deployment of one-off, recurring, triggered and dynamic content-driven campaigns. Generate regular reports and dashboards to demonstrate effectiveness of campaigns and provide recommendations on improving digital marketing metrics. Work closely with campus partners and use statistical analysis, reports, and best practices to drive strategy in building successful marketing campaigns. Other duties as assigned. This is an on-campus position working up to 37.5hrs per week through November 13, 2024. MINIMUM QUALIFICATIONS: Bachelor’s degree in Marketing, Communications, Journalism, or similar discipline, or an equivalent combination of education, training and experience. Two years of experience in digital marketing, CRM, paid social media. Excellent writing skills, and knowledge of HTML for email purposes. Demonstrated experience managing Google AdWords, Google Analytics, paid search (SEM), paid advertising in social media, display advertising and search engine optimization (SEO). Demonstrated experience developing and managing digital marketing campaigns. Demonstrated understanding of digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions. Ability to manage multiple projects simultaneously and to work collaboratively across organizational lines. Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds. PREFERRED QUALIFICATIONS: Experience with Google Looker and G4 Analytics A proven track record of developing a sophisticated, strategic approach to digital marketing plans; advertising campaigns. Familiarity with Salesforce Marketing Cloud. Additional Application Instructions: Position is open until filled. ​As part of your application, please upload a cover letter and resume. Compensation: $30.00 - $46.00/hr. Work Location: On Campus All offers to external applicants are contingent on the candidate’s completion of a pre-employment background check screening (https://www.wesleyan.edu/hr/pdfs/Wesleyan%20University%20Background%20Check%20Policy_.pdf) to the satisfaction of Wesleyan University. Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX, Section 504 or any other non-discrimination policies should be directed to Vice President for Equity and Inclusion, Title IX and ADA/504 Coordinator. Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan University’s Clery Act Report are available on request and online at https://www.wesleyan.edu/publicsafety/clery.html . Experience is taken into consideration in the determination of salary offers. For more information visit https://www.wesleyan.edu/hr/handbook/compensation-practices/index.html Wesleyan offers a broad range of employee benefits and development opportunities, including comprehensive group insurance plans, wellness programs and incentives, generous paid time off and retirement plans, flexible work schedules, employee and dependent tuition programs for those who qualify. Detailed information on the benefits of working at Wesleyan is located at: https://wesleyan.edu/hr/careers/prospective-resources.html . We welcome your interest in Wesleyan’s diverse, energetic community of employees who, by their creativity, innovative thinking, and generosity of spirit, help make Wesleyan a great place to work. In this open-minded and inclusive environment, our faculty and staff foster a liberal arts experience characterized by boldness, rigor, and practical idealism. Working at Wesleyan (https://www.wesleyan.edu/hr/careers/index.html) Benefits FAQs (https://www.wesleyan.edu/hr/careers/faq.html) Internal applicants If you are currently employed at WES, you must apply for positions through Job Hubs in your Workday (http://workday.wesleyan.edu/) portal. There you will find an abbreviated application form making this process much easier for you!