University of Colorado

Program Manager of Membership and Marketing

University of Colorado, Colorado Springs, CO, United States

Program Manager of Membership and Marketing - 32831 University Staff

Description

Program Manager of Membership and Marketing

Campus Recreation

Elevate Your Career at UCCS: Innovate, Inspire, and Impact in the Rockies!

Who We Are

The University of Colorado Colorado Springs (https://apptrkr.com/get_redirect.php?id=5608339&targetURL=https://hr.uccs.edu/work-at-uccs) (UCCS) is a premier educational institution that prides itself on academic excellence, research, and community engagement and is actively seeking a Program Manager of Membership and Marketing to join our team! UCCS offers a diverse and inclusive learning environment that fosters innovation, growth, and the holistic development of its students. The work location for this position is on-site. This position is Exempt from the Fair Labor Standards Act (FLSA) overtime provisions.

At the base of the Rocky Mountains, Colorado Springs (https://apptrkr.com/get_redirect.php?id=5608339&targetURL=https://www.visitcos.com/) is captivated by its stunning landscapes, making it a paradise for nature lovers. This city is more than its scenery—a mosaic of history, arts, and a vibrant tech scene. We invite you to join a community that cherishes outdoor adventure as much as forward-thinking growth, an exceptional setting for both career and lifestyle.

Salary/Pay Range : $53,695 - $62,644 annually. Compensation will be commensurate upon experience and qualifications.

Benefits at a Glance (https://apptrkr.com/get_redirect.php?id=5608339&targetURL=https://hr.uccs.edu/employee-benefits)

At UCCS, our employees are our most valued asset. We're proud to offer:

Generous Time Off: Enjoy 22 vacation days, 10 sick days, paid parental leave, 13 recognized holidays, and provisions for bereavement, jury duty, and FAMLI Leave.
Robust Health Coverage: Our comprehensive medical plans cover preventative care at no cost, including a yearly mental health visit. Plus, benefit from affordable dental, vision plans, and competitive prescription drug prices.
Financial & Retirement Benefits: Take advantage of our health savings, flexible spending accounts, and life and disability insurance. Plan for your future with our retirement options.
Further Your Education: Avail nine waived credits per academic year for courses at any CU campus. We invest in your educational and professional growth.
Wellness & More: From wellness programs aimed at achieving your best self to various additional benefits through CU Advantage, we prioritize well-being and holistic development.
Want to know your total compensation? Use our calculator (https://apptrkr.com/get_redirect.php?id=5608339&targetURL=https://www.cu.edu/employee-services/collaborative-hr-services/cu-campuses/total-compensation-calculators) to get the complete picture!

Summary

The Program Manager of Membership and Marketing provides leadership to the administration and supervision of a comprehensive membership, marketing, and communication efforts of the department, leading member services recruitment and retention efforts, managing department image, coordinating interests of more than ten different program and service areas, and collaborating with colleagues throughout the Division of Student Affairs for the social marketing of holistic well-being. These programs are designed to enhance and promote wellness, leadership development, and participant connection to the campus community through outreach and member engagement. This position supervises 5-10 student employees and practicum/interns.

This position provides leadership for the development, implementation, and assessment of the Membership and Marketing Programs short- and long-term objectives including strategic planning, budget development and management, policy and procedures, facility coordination, equipment lifecycle planning, risk management, and program performance standards/evaluations. The successful candidate will promote and cultivate an environment that values inclusiveness and diversity, engage in evidence-based decision-making, and promote student development and learning while supporting the mission and values of the department.

Typical work schedule is 8am-5pm Monday through Friday with required work during evening and weekends to engage and support program staff and participants. No vacation permitted the week prior to and first week of each fall and spring semester.

Essential Functions

Leadership and Program Management

Directs the research, strategic planning, fiscal management, facility and equipment management, risk management, and assessment of the delivery of the department's Marketing and Membership Programs.
Directs, designs, implements, and evaluates a comprehensive high-quality membership and marketing programs that meets and balances the needs of the campus community and provides a positive experience focused on healthy behaviors and well-being through communication and education strategies.
In coordination with the Assistant Director of Business Operations, administers, develops, plans, implements, organizes, and evaluates a comprehensive membership, communications, and marketing programs.
Assess current marketing and promotional efforts and research industry trends to synthesize an annual communication plan for the department to best meet patron needs.
Collaborates with the Assistant Director of Business Operations in organizing and implementing community engagement and fundraising opportunities including alumni outreach.
Coordinates and assists Campus Recreation and Wellness team members in developing, planning, administering, and implementing special event, program, service, and special project marketing and promotions materials for the campus community.
In collaboration with the Assistant Director of Business Operations, assists in directing interdepartmental communication of programs, services, membership, and facilities information, schedules, and concerns to Campus Recreation staff.

Promotions and Marketing

Responsible for the coordination, implementation, and evaluation of promotions and marketing, including brand management, social media, printed materials, web technologies, and department website.
Directs the development, implementation, and evaluation of department's program planning marketing/promotion strategies for targeted marketing publications to support programs, services, memberships, and facilities annual/semester program schedule.
Coordinates with internal stakeholders to provide cohesive brand messaging, both internally and externally.
Responsible for the management and development of digital video screen content within Campus Recreation and Wellness facilities.
Assist in the management of the Campus Recreation and Wellness website including design, development, maintenance, and evaluation.
Collects and analyzes data related to marketing campaigns/strategies and website/social media metrics and KPIs to evaluate effectiveness of meeting/exceeding goals and objectives.
Identifies appropriate social media channels to expand recreation program and membership awareness, and tailor's campaigns to the appropriate target audience.
Administers, updates, and provides staff training on department marketing standards.

Membership

Directs the development, implementation, and evaluation of customer service initiatives designed to improve member program and service satisfaction.
In coordination with the Assistant Director of Business Operations leads member services including the utilization and organization of member management software and assists in the development and implementation of strategies that promote and maximize recreation facilities, programs, and services use.
Collaborates with facilities operations staff and the member services team to evaluate and promote sales of memberships, programs, and services.
Collaborates with Assistant Director of Business Operations to administer membership structure and appreciation including member inquiries and feedback to guide future action.
Designs and implements "user friendly" information/ registration system and membership database.
Directs the implementation of market research and customer feedback initiatives (i.e., surveys, focus groups, etc.) to evaluate customer satisfaction and learning outcomes with use of recreation facilities, programs, and services.
Assists the Assistant Director of Business Operations in reconciling active membership data in Fusion software with payroll deduction reporting displayed in CU Data.

Personnel Management and Student Development:

Recruits, hires, trains, supervises, mentors, schedules, assigns responsibilities, and evaluates student employees including program assistant, graphic design, membership, marketing outreach, promotions, and social media.
Manages payroll for direct reports with membership and marketing programs and maintain payroll records.
Completes annual evaluations and presents coaching and development opportunities throughout the evaluation period to student employees.
Coordinates, implements, and evaluates student employee outcome-based trainings, meetings, and professional development opportunities.
In collaboration with the Campus Recreation Business Services Office prepare, review, and submit human resource documents.
Acts in accordance with department and university student employment and human resources guidelines, policies, and procedures.
In collaboration with Assistant Director of Business Operations, work to advocate for and create membership and marketing internship and practicum opportunities for students.

Fiscal and Resource Management:

Assist in the development, implementation, management, reporting, and evaluation of program budget including but not limited to payroll and operations.
Assist in the development and management of operating and personnel budgets more than $99,000 for assigned areas.
Manages and maintains budget in accordance with department, division, and university guidelines and policies to ensure prudent stewardship of resources.
Ensures that business functions employ best management practices and are consistent with department and university standards.
Provides oversight and coordinates use of marketing and membership program equipment including purchasing, inventory, maintenance, and replacement planning within industry and manufacturing guidelines.
Works collaboratively with leadership staff and business office to regularly assess appropriate fee structures.
Recommends operating and capital reserves projects/purchases by providing research and assessment relevant to area needs and product availability.

Risk Management:

Facilitates and maintains emergency policies and procedures for membership and marketing programs.
Maintains current records of membership and marketing programs and equipment as it relates to mandated safety use and replacements.
When emergency situations arise, serve as a first responder, utilize necessary communication, and provide care in accordance with certification perimeters.
Recommends policies and procedures that protect the health and safety of our participants.
Assists with the review and management of incident and accident/injury reports.
Collaborates with the facilities operations staff in coordinating operational and break hours, program maintenance needs and facility and program reservations and access.

Administrative Duties:

Responsible for monitoring, compiling, organizing, and analyzing membership and marketing program data collection and reporting, including but not limited to, learning outcomes, assessment plans, and annual reports.
Responsible for the collection of department and program data for and the creation of the department's annual report.
Accountable for the identification, development, application, and evaluation of guidelines, policies, and procedures related to marketing and membership program operations in accordance with industry standards and department and university guidelines.
Regularly reviews and updates membership and marketing program handbooks and manuals.
Serves on assigned departmental and University committees to support the mission, vision, and core values of Campus Recreation.
Attends professional development conferences, workshops, seminars, and advocates for professional development throughout the department to stay abreast of current trends and industry standards.
Participates in the development of ideas and suggestions for program, facility, and service improvements.
Position is required to attend Campus Recreation classes and/or programs and use various facilities and equipment periodically to ensure that they are meeting or exceeding department and industry standards and risk management guidelines.
Performs other duties as assigned that support the mission, vision, and core values of Campus Recreation and the Division of Student Affairs.

Tentative Search Timeline

Priority will be given to applications submitted by 11:59pm July 28 , 2024 . However, this posting will remain open until filled.
The potential dates for interviews with the search committee will be the during the weeks of July 29, 2024 & August 5, 2024.
The potential dates for interviews with the supervisor and appointing authority will be the week of August 12, 2024.
The potential employee start date is September 3, 2024.

UCCS is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

In accordance with the Equal Pay for Equal Work Act, UCCS does not discriminate based on sex in our employment or compensation practices.

UCCS is committed to providing reasonable accommodations to applicants with disabilities. If you need reasonable accommodation for any part of the application and hiring process, please notify our office at https://apptrkr.com/get_redirect.php?id=5608339&targetURL=purchasing, inventory, maintenance, and replacement planning within industry and manufacturing guidelines.

Works collaboratively with leadership staff and business office to regularly assess appropriate fee structures.
Recommends operating and capital reserves projects/purchases by providing research and assessment relevant to area needs and product availability.

Risk Management:

Facilitates and maintains emergency policies and procedures for membership and marketing programs.
Maintains current records of membership and marketing programs and equipment as it relates to mandated safety use and replacements.
When emergency situations arise, serve as a first responder, utilize necessary communication, and provide care in accordance with certification perimeters.
Recommends policies and procedures that protect the health and safety of our participants.
Assists with the review and management of incident and accident/injury reports.
Collaborates with the facilities operations staff in coordinating operational and break hours, program maintenance needs and facility and program reservations and access.

Administrative Duties:

Responsible for monitoring, compiling, organizing, and analyzing membership and marketing program data collection and reporting, including but not limited to, learning outcomes, assessment plans, and annual reports.
Responsible for the collection of department and program data for and the creation of the department's annual report.
Accountable for the identification, development, application, and evaluation of guidelines, policies, and procedures related to marketing and membership program operations in accordance with industry standards and department and university guidelines.
Regularly reviews and updates membership and marketing program handbooks and manuals.
Serves on assigned departmental and University committees to support the mission, vision, and core values of Campus Recreation.
Attends professional development conferences, workshops, seminars, and advocates for professional development throughout the department to stay abreast of current trends and industry standards.
Participates in the development of ideas and suggestions for program, facility, and service improvements.
Position is required to attend Campus Recreation classes and/or programs and use various facilities and equipment periodically to ensure that they are meeting or exceeding department and industry standards and risk management guidelines.
Performs other duties as assigned that support the mission, vision, and core values of Campus Recreation and the Division of Student Affairs.

Tentative Search Timeline

Priority will be given to applications submitted by 11:59pm July 28 , 2024 . However, this posting will remain open until filled.
The potential dates for interviews with the search committee will be the during the weeks of July 29, 2024 & August 5, 2024.
The potential dates for interviews with the supervisor and appointing authority will be the week of August 12, 2024.
The potential employee start date is September 3, 2024.

In accordance with the Equal Pay for Equal Work Act, UCCS does not discriminate based on sex in our employment or compensation practices.

UCCS is committed to providing reasonable accommodations to applicants with disabilities. If you need reasonable accommodation for any part of the application and hiring process, please notify our office at https://apptrkr.com/get_redirect.php?id=5608339&targetURL=Facilitates and maintains emergency policies and procedures for membership and marketing programs.

Maintains current records of membership and marketing programs and equipment as it relates to mandated safety use and replacements.
When emergency situations arise, serve as a first responder, utilize necessary communication, and provide care in accordance with certification perimeters.
Recommends policies and procedures that protect the health and safety of our participants.
Assists with the review and management of incident and accident/injury reports.
Collaborates with the facilities operations staff in coordinating operational and break hours, program maintenance needs and facility and program reservations and access.

Administrative Duties:

Responsible for monitoring, compiling, organizing, and analyzing membership and marketing program data collection and reporting, including but not limited to, learning outcomes, assessment plans, and annual reports.
Responsible for the collection of department and program data for and the creation of the department's annual report.
Accountable for the identification, development, application, and evaluation of guidelines, policies, and procedures related to marketing and membership program operations in accordance with industry standards and department and university guidelines.
Regularly reviews and updates membership and marketing program handbooks and manuals.
Serves on assigned departmental and University committees to support the mission, vision, and core values of Campus Recreation.
Attends professional development conferences, workshops, seminars, and advocates for professional development throughout the department to stay abreast of current trends and industry standards.
Participates in the development of ideas and suggestions for program, facility, and service improvements.
Position is required to attend Campus Recreation classes and/or programs and use various facilities and equipment periodically to ensure that they are meeting or exceeding department and industry standards and risk management guidelines.
Performs other duties as assigned that support the mission, vision, and core values of Campus Recreation and the Division of Student Affairs.

Tentative Search Timeline

Priority will be given to applications submitted by 11:59pm July 28 , 2024 . However, this posting will remain open until filled.
The potential dates for interviews with the search committee will be the during the weeks of July 29, 2024 & August 5, 2024.
The potential dates for interviews with the supervisor and appointing authority will be the week of August 12, 2024.
The potential employee start date is September 3, 2024.

In accordance with the Equal Pay for Equal Work Act, UCCS does not discriminate based on sex in our employment or compensation practices.

UCCS is committed to providing reasonable accommodations to applicants with disabilities. If you need reasonable accommodation for any part of the application and hiring process, please notify our office at hrhelp@uccs.edu (https://apptrkr.com/get_redirect.php?id=5608339&targetURL=hrhelp@uccs.edu) .

Qualifications

Please note that while the position details both required qualifications as well as preferred qualifications below, we want applicants to be aware that they do not need to have all of the preferred qualifications to be considered for this position. If you meet the minimum qualifications, have passion for the work, along with experience in a related field, you are encouraged to apply. We encourage on-the-job training for any additional skills or knowledge that become relevant to the position.

Minimum Qualifications

Applicants must meet minimum qualifications at the time of hire.

Education: Bachelor's degree required in Communications, Public Relations, Business, Marketing, Hospitality Management, Advertising, Recreation Administration, Sport Management, Higher Education, or related field
Experience: Minimum of three (3) years of professional experience that includes the following:
Administration, implementation, and evaluation of marketing and communication strategies.
Demonstrated fiscal management experience including budget development and reporting.
Demonstrated experience in supervising, advising, training/development, and evaluating of employees and/or practicum/interns related to membership and marketing.
Demonstrated working knowledge of industry software with graphic design emphasis.
Demonstrated experience with copy writing and editing.

Preferred Qualifications

Education: Master's Degree in a field appropriate to the work.
Experience: Five (5) years or more of professional experience that includes the following:
Administration, implementation, and evaluation of collegiate recreation membership, marketing, and communication strategies.
Demonstrated fiscal management experience including budget development and reporting.
Demonstrated experience in supervising, advising, training/development, and evaluating of employees and/or practicum/interns related to membership and marketing.
Demonstrated working knowledge of industry software with graphic design emphasis.
Demonstrated experience with copy writing and editing.
Demonstrated experience and knowledge of inclusive communications best practices serving diverse populations.
Demonstrated experience producing digital media (social media management, digital sign deployment, video production).
Demonstrated experience with website content management (WordPress or other CMS, HTML, CSS).
Demonstrated experience using analytics to evaluate marketing, public relations, and social media efforts.
Demonstrated experience working in development, sponsorship, or fundraising.
Demonstrated experience with designing, implementing, and analyzing student learning outcome assessments and utilizing results to inform area planning.

Physical Requirements

While performing the duties of this job, the employee is frequently required to sit. Employee is occasionally required to move. Tasks may involve using a computer screen continuously for long periods of time. The employee must occasionally lift and/or move up to 20 pounds.

Note: This job description is intended to outline the general responsibilities, qualifications, and physical requirements of this role at UCCS. It is not an exhaustive list of all duties, responsibilities, and qualifications required. The university reserves the right to modify, add, or remove duties and responsibilities as needed to meet the university's needs.

To perform this job successfully, an individual must be able to perform each of the established essential functions and meet the physical and environment demands described satisfactorily. The requirements listed are representative of the knowledge, skill, ability, physical and environmental conditions required of the employee on the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, physical and environmental demands.

Applicants with disabilities: If you have a mental or physical impairment, which limits one of your major life activities (e.g. walking, hearing, seeing, speaking, breathing, or learning) and require special accommodations for testing or interviewing, it is your responsibility to notify the office scheduling the interview or test at least 3 working days before the interview or test date. If you need special accommodations at the work site, you must notify the appointing authority or Human Resources.

Special Instructions to Applicants: Applications submitted by 07/28/2024 will receive full consideration. Applications submitted through email or surface mail will not be considered. Please apply at cu.edu/cu-careers (job #32831). Official transcripts will be required upon hire. Upon request, please be prepared to provide five professional references (at least two previous/current supervisors), including their email contact information. If you have technical difficulties with your application, please contact the CU Careers help desk at 303-860-4200 #5 or cucareershelp@cu.edu (https://apptrkr.com/get_redirect.php?id=5608339&targetURL=cucareershelp@cu.edu) . Job related inquiries should be directed to the posting contact. The University of Colorado Colorado Springs will not sponsor work visas or permanent resident applications for this position. Application Materials Required: Cover Letter, Resume/CV Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting: 1) A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2) A cover letter that specifically addresses the job requirements and outlines qualifications. When submitting the materials, check the Job Specific Attachments box next to each document in order for the search committee members to see your materials.

Job Category : Communication

Primary Location : Colorado Springs Department: C0001 -- Colorado Springs Campus - 40334 - VCSA-AUX-RECREATION

Schedule : Full-time

Posting Date : Jul 8, 2024

Unposting Date : Ongoing Posting Contact Name: Krista Ziegler Posting Contact Email: krista.ziegler@uccs.edu (https://apptrkr.com/get_redirect.php?id=5608339&targetURL=krista.ziegler@uccs.edu) Position Number: 00002771

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The University of Colorado does not discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply.