Marketing Director

Job Summary:

The Marketing Director is responsible for all Marketing and communication activities.

1. Develop and implement the company’s marketing, communication and branding strategies

2. Market size and analysis including competitor analysis

3. Value proposition and pricing strategy (elasticity)

4. Develop with Sales growth plans for current offerings (Bookings, market share, investment

required & action plan)

5. Explore and propose potential new products, services and acquisition targets

Duties and Responsibilities:

• Social media and publications, trade shows and client handouts/communications
• Lead the implementation of the FOX integration strategy as new companies are acquired
• Develop company presentation and maintain inventory of all websites
• Perform detailed market analyses, develop products’ portfolio versus market needs
• Develop entitlement models for our products and services based on installed base
• Maintain company website updated and develop intranet for internal communication
• Develop business plan and geographic locations based on market size and accessibility

Candidate Profile:

• Strength in public speaking, creative problem-solver with a competitive drive to win
• Successfully manages multiple priorities and delivers work on-time
• Comfortable working with ambiguous or dated client information
• Comfortable working on a small team with broad responsibilities
• Capable of working independently without close supervision and knows when to ask for help
• Work from home is possible with demonstrated schedule attainment
• Open and honest communicator
• Flexible and adaptable to change, delays, or unexpected events
• Interest in and general knowledge of the field of turbomachinery applications
• Strong strategic background as well as passion for networking and making complex structures
• work as an asset

Knowledge, Skills, and Abilities:

• English Language fluency
• Computer & MS Office proficiency
• Knowledge of rotating equipment and turbomachinery preferred
• Ability to travel domestically and internationally up to 30%
• Able to work flexible hours on occasion to support international client calls

Experience and Education:

• A university degree is required. Bachelor’s degree or master’s degree in Business Development,
• Communication and/or Marketing is preferred
• Minimum 10 years of experience in the energy, oil & gas or renewable business is required