Arizona Marketing & Communications Manager

THE ROLE

Your role stands at the intersection of communications and the fight to change the odds for historically underserved children and families. As a key member of Stand’s Arizona team at a moment of tremendous need and opportunity, you will deepen our impact by working closely with the Arizona Executive Director and members of the National Marketing & Communications team to execute Stand’s outreach and engagement tactics through consistent creation of high-quality content to reach our target audiences.

Through your dedication and passionate approach to the role, you get the opportunity to work with colleagues who care not only deeply about justice and equity but are bold and strategic and take responsibility for achieving substantial progress toward our mission every year.

This position is based in the Phoenix, AZ area and will require in-person availability for in-person activities such as events and meetings while primarily working remotely.

THE ORGANIZATION

Stand for Children is a unique catalyst for education equity and racial justice, to create a brighter future for us all.

RESPONSIBILITIES:

Social Media Management and Content Creator

• Create and post timely, layered, high-quality content for TikTok, Instagram, Facebook, X, and YouTube.
  • Content includes issue advocacy, elections, and fundraising.
  • Posts include public asks to take action.
  • The expectation is at least 1 post per day on each platform.
  • This includes photo/video sourcing, graphic design, copywriting, and video creation/editing.
  • This includes reporting data on organic social media performance.
• Create landing pages for social media on Stand AZ’s website and EveryAction that drive engagement to contact policymakers, vote, get involved, donate, etc.
• Create graphics/print materials for advertising, newspapers, mailers, door hangers, etc.
  • This includes photo sourcing, graphic design and creation, and copywriting.
• Pitch new ideas for content, including visuals, graphics, and video for use on digital platforms based on the latest trends, data, and audience-led research.
• Build the digital profile of Stand for Children Arizona as a leading voice in education and youth justice advocacy.
• Maintain and strategically expand on the organizational brand and voice through intentionally created and professionally executed content and communication.

Advocacy and Audience Systems

• Create content for and execute sophisticated email outreach campaigns that includes email sending, form creation, data reports, and audience targeting.
• Manage input and maintenance of audience data within the Consumer Management System, EveryAction.
  • Create and manage audience segments using data hygiene practices.

Public Relations

• Build and leverage public relations and earned media opportunities.
• Assist the Executive Director in maintaining media relationships and generating media placement opportunities, including support logistics of earned media scheduling, execution, and reporting.
• Write compelling, accurate, and timely press releases.
• Track Stand's local and state media coverage as well as news about policy initiatives that are important and influential to Stand positions.
• Track general education coverage (and reporter social media chatter) to share out reporter and outlet interest on various aspects of the debate.
• Cultivate and maintain media contacts for disseminating press releases, and gaining earned media.
  • Includes maintaining a database of media contacts for disseminating press releases in addition to elected officials, community/regional/statewide leaders, and subject matter experts who comprise Stand’s target audiences and/or who may be allies of Stand on specific policy endeavors.
• Create compelling content for digital donor communications – emailed newsletters, PowerPoint presentations, and “one-pagers” that clearly explain our work in creative, engaging ways in coordination with the Executive Director, State Operations and Development Coordinator, and the National Development Director.
• Create and edit a range of organizational materials to ensure clarity and effectiveness.

QUALIFICATIONS:

• Passionate commitment to Stand for Children’s mission.
• Two to five years’ experience creating social media content and managing social media platforms.
• At least one year of experience in communications and/or marketing such as digital strategies, cause marketing, or journalism. Experience in political campaigns, or issue advocacy is a plus.
• At least one year of experience with email and advocacy systems.
• At least one year of experience with website editing; WordPress is a plus.
• Outstanding and fast writing and editing skills - skilled at developing straightforward, clear, and persuasive content.
• Highly creative, especially regarding digital community building and communication.
• Experience with Customer Management Systems, like EveryAction is a plus.
• Experience with Canva, CapCut, or similar Asana, Microsoft Word, PowerPoint, Excel, and Outlook required.
• Hands-on understanding and ability to manage and make recommendations on Stand’s digital channels.
• Collaborative, learning-oriented team player.
• Ability to identify and coordinate with Stand leadership in the event of a crisis communications situation.
• Excellent planning and organizational ability, exceptional attention to detail, high sense of urgency, and flexibility with shifting priorities.
• Ability to rapidly learn about public education issues and other related political advocacy issues, when necessary.
• Basic understanding of how state government works.
• Ability to collect, analyze, and interpret performance analytics for all communication channels.
• Ability to manage time well by working from home and using digital meeting tools effectively.
• Knowledge of public education issues and/or experience creating political advocacy campaigns is a plus.
• Familiarity with state political and legislative environment and context is a plus.
• Spanish fluency and experience with Spanish-language translation is a plus.
• Existing relationships with local press and media are a plus.
• Ability to be stationary for extended periods of time and ability to travel to meetings; May require the ability to climb stairs.