Marketing Communications Manager

About Carlsmed

Our mission is to improve outcomes and decrease the cost of healthcare for spine surgery and beyond. The Carlsmed aprevo® personalized surgery platform is designed to improve the standard of care for spine surgery one patient at a time.

Position Description

The Marketing Communications Manager plays a pivotal role in shaping and executing the marketing communications strategy for Carlsmed. This role requires a dynamic and experienced professional who can effectively manage integrated marketing campaigns, lead communication initiatives, and drive brand awareness in the medical device sector. The ideal candidate will have a strong background in marketing communications, great leadership skills, and a deep understanding of the industry.

Responsibilities

• Planning: Develop and implement comprehensive marketing communications

plans to support the launch and ongoing promotion of the company and its

products, ensuring alignment with overall brand strategy and messaging.

• Campaign Management: Lead the creation, execution, and analysis of

integrated marketing campaigns, including digital marketing, social media,

content marketing, email marketing, and traditional media.

• Brand Management: Ensure consistent brand messaging and positioning

across all communication channels. Oversee the development and evolution of

brand guidelines and ensure adherence to them.

• Content Creation: Oversee the production of high-quality marketing materials,

including sales collateral, email campaigns, social media posts, digital marketing

assets, and website content. Collaborate with internal and external teams to

create compelling and informative content that resonates with both HCPs and

patients.

• Event Support: Collaborate to execute visuals and materials used at industry

events, tradeshows, and conferences.

• Patient Awareness Marketing Support: Based on strategy, develop

patient-facing marketing materials (brochures, digital assets, etc.) for practices to

educate patients about Aprevo and the Patient Focused model of custom

implants for better outcomes in Spine Surgery.

• Metrics and Reporting: Track performance of marketing campaigns, and

provide regular reports to leadership on KPIs such as engagement, lead

generation, conversions, and ROI.

• Compliance: Ensure all marketing communications comply with industry

regulations, company policies, and ethical standards.

Qualifications

• Bachelor's Degree with 4+ years of marketing communications experience, or

combined education/experience shall also be considered.

• 4+ years in medical device industry in a marketing communications role
• Spine or Surgical software experience is a plus
• Ability to travel up to15% to support marketing initiatives and events if necessary
• Excellent interpersonal and negotiating skills; ability to adapt to changing work

priorities

• Polished communicator and presenter with excellent listening, teaching, and

program evaluation skills.

• Strong understanding of brand positioning and experience developing marketing

strategies that effectively differentiate products in a competitive market

• Proven ability to create compelling, results-driven content for a range of

channels, including digital, print, and in-person marketing

• Strong analytical skills and the ability to use data to drive decision-making.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of industry regulations and compliance requirements.
• Experience with both professional and patient marketing within the industry
• Effective interpersonal interactions
• Proficiency with PC-based office computers, including familiarity with Microsoft

Word, Excel, PowerPoint, and Outlook required

• Ability to work independently

Skills

• Excellent verbal and written communication
• Ability to perform high quality work with speed
• Willingness to wear multiple hats when needed to enable excellent patient outcomes

Equal Opportunity Employer

Carlsmed is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Carlsmed is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.

Compensation

We are pleased to provide a competitive salary and benefits. Our benefits reflect our investment in the overall health and well-being of our employees and their families. including paying 100% of monthly healthcare, dental & vision insurance premiums, a 401(k) plan with employer matching and unlimited PTO. The expected pay range is: $90,000 to $120,000 annually. Compensation may vary based on related skills, experience, and relevant key attributes.