Content Marketing Specialist Job at United Food Bank in Mesa

Content Summary: Content Marketing Specialist at Mesa, for United Food Bank

Job Type

Full-time

Description

Do you thrive in a fast-paced environment, and have a passion for creating impactful marketing strategies and events that make a difference for vulnerable people in our community? If so, we want to hear from you. We're seeking a highly organized individual with a knack for effective communication across various internal departments, consultants, and vendors who contribute to the success of our Marketing team! Join us in tackling hunger in Arizona, where your creativity meets strategy to help those in need.

Our Mission and Values:

We are passionate about our Mission of Uniting Communities to Alleviate Hunger. You are most likely to find success at United Food Bank if you are:

• Teamwork-oriented, collaborating with others to achieve the best outcomes
• Guided by Integrity to do the right things, always
• Inspired to go above and beyond to deliver Service & Innovation in your role.

The Content Marketing Specialist plays a pivotal role in executing comprehensive marketing initiatives. Reporting to the Marketing Manager and in collaboration with Marketing team members, consultants and agencies, the Specialist will plan and execute marketing campaigns and lead social media marketing efforts for United Food Bank. The Specialist will collaborate with both external partners and internal teams for effective communication and marketing strategies in order to achieve our organizational strategic goals of alleviating hunger in our community and service areas.

Responsibilities include, but are not limited to, the following:

Campaign Management (25%)

• Partner with internal teams and/or external resources on campaign messaging, design, production, editing, approvals, and trafficking.
• Collaborate with internal teams and external resources to provide marketing and communications support for events and fundraising initiatives, including landing page creation and strategy

Social Media Marketing (25%)

• Own the strategy and creation of content on social media platforms to drive engagement and audience growth
• Monitor and analyze the performance of social media efforts

Marketing Content & Collateral (40%)

• Assist with making content updates to the website and other online listings as needed
• Collaborate with Marketing Manager and outside vendors on updating and implementing brand standards
• Develop monthly email newsletters and assist with email marketing campaigns
• Develop and oversee the creation of diverse marketing collateral, including flyers and promotional materials
• Assist with capturing photos/videos at events, tours, volunteer sessions, and agency visits throughout the company for internal and external use
• Collaborate with storyteller to drive development of engaging stories that speak to target audiences

External Partnerships & PR (10%)

• Activate earned media opportunities in partnership with a public relations firm, leveraging staff that has previously completed media training
• Maintain strong working relationships across all departments to manage marketing opportunities and spokesperson requests

Requirements

Qualifications and experience we are looking for:

• Passion for alleviating hunger.
• 2-3 years of professional marketing experience with a focus on social media and content marketing
• Bachelor's Degree or Associate's degree (A.A.) (or equivalent from a two-year college or technical school) and 2+ years of experience in marketing, communications, or a related field; or equivalent combination of education and experience
• Computer proficiency in Google Suite, and Microsoft Office Software, specifically Word and Excel
• PR and event coordination experience a plus
• Photography/Videography experience a plus
• WordPress experience a plus
• Proficient in creating diverse marketing collateral and promotional materials
• Experience executing social media strategies and campaigns
• Excellent interpersonal and communication skills
• Ability to work collaboratively in a fast-paced team environment
• Detail-oriented and self-motivated individual
• Must be flexible and able to adapt to the needs of the food bank
• Ability to effectively analyze situations and resolve routine and complex problems
• Adept at handling multiple tasks and concurrent projects
• Ability to work under pressure and meet deadlines

Physical demands and work environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to sit at a computer for 8 hours a day doing repetitive motions on a keyboard
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus
• The employee must occasionally lift and/or move up to 40 pounds.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other related duties as assigned by their supervisor.

In instances of a federal, state, or locally declared emergency, United Food Bank is typically considered an essential service and emergency responder; all of its employees may be called in to perform regular or emergent duties.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you're excited about this role but your past experience doesn't align perfectly with every qualification in this job description, we encourage you to apply anyway. You may be just the right candidate for this role at United Food Bank.