Digital Marketing Manager Job at City Winery International in New York
City Winery International, New York, NY, United States
Job Description
A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.
Position Summary
The Digital Marketing Manager will be responsible for paid digital ads, SEO, and email and text for three or four of City Winery’s markets. In addition, the position will oversee two Digital Marketing Coordinators who are responsible for the same tasks in City Winery’s remaining six markets. The position has great potential to grow as the company continues to expand with new locations.
The Digital Marketing Manager position at City Winery is a thrilling way to get strategic and hands-on experience in paid and owned media at a fast paced live entertainment company that is also a fully functioning restaurant and winery. This is a managerial position, strong experience implementing and growing paid and owned digital media is required. Experience managing a team is preferred.
Key Responsibilities:
Create and implement digital ad campaigns for all shows taking place at three or four different City Winery locations on Meta, Google, Spotify, Yelp.
Oversee digital ad implementation by Digital Marketing Coordinators in City Winery’s others 6+ markets.
Evaluate new ad platforms, make new ad platform recommendations using ROI analysis, implement new ad platform experiments and measure impact.
Manage and monitor ad spend, CPA, and ROAS to ensure effective results across all platforms that City Winery uses.
Provide timely weekly and monthly reporting on Digital Ad, SEO, and Email/Text performance across all markets
Collaborate with the local marketing teams at each venue to ensure that ads align with overall marketing strategy.
Consistently review and write website content. Identify, use, and improve target keywords. Implement SEO best practices.
Identify and monitor methods for improving SEO in existing and new campaigns.
Track and report on SEO metrics by location.
Oversee and train Digital Marketing Coordinators on SEO best practices and lessons learned.
Create and send email, text, and in-app push notifications for select company wide seasonal campaigns and automated journeys.
Use AB testing tools to improve email, text, and push notifications. Track email, text, push notification KPIs to report on progress.
Set annual goals for digital ads, SEO, and email / text / push and track progress.
Requirements:
Strong written and verbal communication skills, and a desire to ask questions to gain clarity or insight into a task.
Extensive understanding of digital marketing principles.
Inherently tech savvy and passionate about how technology can create great experiences.
In depth experience with Facebook Ads Manager and Google Ads. Experience with Spotify, Yelp, and other ad platforms is a plus.
Extensive experience using Google Analytics, including building dashboards and drilling down to product and buy flow analytics by channel. Experience using more advanced analytics applications is a plus.
Track record of creating and growing email, text, and push notification marketing campaigns.
Strong grasp on SEO principles.
Experience defining customer journeys and implementing all digital touch points.
Ability to oversee a team, yet also work independently and meet deadlines. Strong sense of self discipline, i.e. leads by example.
Great attention to detail.
Passion for music, food, wine and the entertainment industry.
Position is based in New York City and may require some travel to other City Winery locations.
Education and Experience:
Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
5+ years in digital marketing is required with extensive experience in the aforementioned digital ad, SEO, and email/text applications.
About Us
Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.
We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the EVerify Program in certain locations, as required by law.