Senior Media Specialist Job at API - American Petroleum Institute in Washington

Job Summary This position's primary responsibility will be to support API's digital and paid media marketing efforts. The ideal candidate will be a creative, multidisciplined and self-motivating marketer with experience ensuring messaging consistency, benchmarking ad performance, managing content calendars, and driving the day-to-day maintenance on digital paid campaigns. The position will also support API's integrated communications and advocacy efforts such as list building, rapid response, internal communications, market research, and social media optimizations. Duties/Responsibilities Execute day-to-day marketing campaigns, including drafting and reviewing content, updating ad plans and trackers, supporting vendors and partners in upholding API standards, and keeping a pulse on ad performance trends Provide optimization and messaging recommendations to the digital and issues teams based on ad performance trends Support integrated campaigns as liaison to departments outside of Communications Help track growth benchmarks and KPIs; and create analytics and insights reports on editorial content and audience growth Ensure that best practices are applied to achieve standards of quality, efficiency and overall alignment of content, targeting and KPIs Support outside vendors in the creation and production of assets Propose new ideas and concepts to improve campaigns Support budget management Support contract management Serve as primary liaison with mobilization department Support in the production of all campaign video ads, including on-set direction and recommendation Execute and optimize the internal review process among Legal and Policy departments for all paid media content Provide support for Media Room usage, including assisting with lighting/sound/and technical support. Manage all paid media campaigns and projects, ensuring necessary approvals are secured and deadlines are met Key Relationships Strong cross-divisional relationships at all levels of the organization Qualifications Requires 3-5 years of experience in a similar role and subject matter expertise Bachelor's degree in relevant area, or other related field equivalent work experience Experience supporting digital, social marketing campaigns with trade associations, government, industry or other related experience Strong marketing, analytical and research skills, work ethic, independence, problem solving ability, and overall positive attitude Ability to prioritize (and juggle) projects in a fast-paced environment Strong computer knowledge and skills, including in-depth knowledge and proficiency with the Microsoft Office Suite (Word, Excel, Access, and PowerPoint) and other relevant software Working knowledge and proficiency with digital and social marketing tools and platforms such as Facebook, Twitter, LinkedIn, Salesforce, KnowWho, etc. High attention to detail Passionate, curious self-starter who pursues thorough data analysis to spot new content-related and business opportunities Excellent verbal and written communications skills Possess working knowledge of Adobe Premiere Pro and other Adobe Creative Cloud Software Physical Requirements Able to remain in a stationary position working on a computer Move about the office to access office machinery, meeting rooms, etc. Operate a computer and other office machinery such as printers and copy machines Transport items and equipment up to 25 lbs. on occasion Travel Requirements Up to 25% This job outline describes the typical accountabilities and requirements of the position and should not be construed as an all-encompassing description of every duty performed by or expected of the incumbent. #J-18808-Ljbffr