Director, Paid Media Job at API - American Petroleum Institute in Washington

Job Summary

The paid media team at the American Petroleum Institute creates multi-platform, data driven campaigns that educate, persuade, and advocate on behalf of the natural gas and oil industry. Campaign responsibilities include hundreds of pieces of digital components, social engagements, broadcast spots, creative education modules, in-person and virtual event experiences, and quantitative reporting. Our team is a unique hybrid of talent with experience in creative agencies, political campaigns or government service, merging strategy and creativity to achieve long-term and short-term objectives.

The Paid Media Director will lead multi-faceted campaigns by translating communication objectives into strategic direction for both our internal teams and partnering organizations and vendors. The role requires initiative; a dose of creativity, curiosity, and a competitive streak; metrics tracking, reporting and attention to detail; as well as the ability to lead others to a shared vision through clear communications and a passion for learning and collaboration.

Duties/Responsibilities

• Lead the management, execution, and implementation of paid media communications strategies in support of API's cross-channel marketing efforts, including owned social media, paid social media, and paid digital advertising, SEO, search, and YouTube.
• Manage deadlines, expectations, and project flows to deliver products on time and to best practices.
• Partner with team leaders to assess media buys and make recommendations for optimization.
• Partner with internal leaders to refine messages for a wide variety of platforms and mediums.
• Analyze performance of web and digital communications programs and pivot campaigns to maximize effectiveness, optimize results and demonstrate impact on strategic goals.
• Ensure a focused message on all paid content that is dynamic, current, informative, and engaging, that clearly defines actions to be taken.
• Oversee data integration and management to micro-target campaigns and improve campaign performance.
• Support VP of Paid Media in budget management and planning.
• Prioritize the growth and continued education of team members.
• Provide presentations on paid media operations as requested.

Supervisory Responsibilities

• Serve as a leader within Communications Department by helping to bridge the connection between API's communications functions, mission critical campaigns, and member company committee representatives.

Key Relationships

• API Communications Department

Qualifications

• Requires 10-12 years of experience in a similar role and subject matter expertise.
• Bachelor's degree in relevant area, or other related field equivalent work experience.
• Minimum 3+ years of management experience, and advanced subject matter expertise.
• Requires knowledge of key programmatic, operational, and financial issues and priorities.
• Experience in journalism, advertising, and/or public relations.
• Experience at a policy level in petroleum industry, or public relations agency working on energy and environment issues preferred.
• Working knowledge of petroleum industry public affairs/policy issues preferred.
• Ability to work effectively, with flexibility, and personal diplomacy in a team environment.

Physical Requirements

• Able to remain in a stationary position working on a computer.
• Move about the office to access office machinery, meeting rooms, etc. on occasion.
• Operate a computer and other office machinery such as printers and copy machines.
• Transport items and equipment up to 10 lbs. on occasion.

Travel Requirements

• Up to 25%.