Supervisor, Branded Content / Affiliate Job at Publicis Groupe in New York

Company Description PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media’s biggest clients globally. Overview The Supervisor, Content works across strategy, content and investment to create and execute campaigns for clients across all channels. Focused on direct partnerships with digital publishers as well as engaging content campaigns, the Supervisor is a critical thinker with knowledge across media disciplines with a sharp attention to detail throughout the execution process. Furthermore, they will have a natural curiosity for the ever-changing media landscape and a burning desire for innovation and staying on top of trends. Media investment experience is a must as relationship building amongst vendors as well as internal partnerships is crucial. This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence. Responsibilities Contribute to overall strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the digital and traditional spaces. Steward select partners, from client authorization through launch – including ad serving/tagging/tracking, reporting and legal/IAB compliance requirements. Understanding of the content & digital landscape and how each can be applied to deliver on brand objectives Ability to collaborate with content creators - networks, producers, digital, influencers and social publishers to create, identify, customize and execute opportunities that deliver on specific client goals across disciplines. Manage the purchase process for digital partners, from client authorization through launch, inclusive of tagging/tracking, reporting and legal/IAB compliance requirements. Manage execution for select content projects, including integrated sponsorships and content creation across linear, digital, social, influencer, print, event, and emerging and interactive platforms. Partner with Strategy and Activation teams to create integrated marketing solutions driving ROI Understand and articulate client category expertise and knowledge of the competitive landscape. Qualifications Four-year bachelor’s degree 3+ years digital investment/content marketing/content experience Practical knowledge of digital, content strategy, brand marketing, production and programming processes across all platforms Creative thinker with strength in digital and social marketing Strong project management skills including organization, attention to detail, and ability to multi-task Ability to pivot, self-direct and move projects forward in an independent and focused approach Strong client service skills, flexibility, team player – client focused service mentality Ability to collaborate with a variety of partners Solid internal and external communication and presentation skills – storytelling is key Demonstrate interest in innovation, consumer engagement, and ROI results Understanding of available content marketing metrics and marketplace trends in investment Hands-on experience planning & executing digital campaigns end-to-end Working knowledge of third-party ad servers/reporting functions (Doubleclick, Innovid) Understanding of Prisma media management tool a plus Proficient understanding of third-party ad measurement and traffic tools Strong oral/written communication and negotiation skill Strong knowledge of Powerpoint, EXCEL, WORD. NetBase/social listening tools, Google Ad Words/Trends Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $73,500-$115,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/31/2024.