Senior Marketing Manager, Medicare

Qualifications

• 7+ years of experience in consumer marketing
• Experience leveraging customer research to derive segment insights
• Outstanding communication and presentation skills for multiple management levels
• Ability to multi-task in a dynamic environment and meet tight deadlines
• BS/BA required
• Outstanding attention to detail, internal stakeholder management, and ability to handle multiple projects in a fast-paced environment
• Extremely strong marketing project management, with ability to problem solve creative, timeline, and strategy decisions grounded in facts and data
• High school degree or equivalent required unless otherwise noted above

Responsibilities

• This role will focus on developing and executing Medicare strategies to meet our segment goals
• This individual will partner with multiple business partners in Medicare Sales, Product, Ops, Consumer Experience and Digital to understand our business objectives and turn those into successful strategic marketing campaigns
• Reporting to Director, Strategic Marketing, provide marketing thought leadership and translate business objectives into successful go-to-market campaigns for key growth segment
• Support initiatives focused on Member Experience, Star Ratings and Annual & Open Enrollment periods
• Provide marketing support for Sales channel
• Partner with cross-functional teams (internal and agency) on execution and optimization of in-market campaigns
• Strong project management skills to ensure delivery of compliant and legal marketing materials in a highly regulated industry
• Manage Marketing Manager providing guidance to ensure on-time delivery of critical mandated communications to market
• Utilize and track marketing spend and optimize allocated budget based on results and prioritized needs of the company and the business unit

Benefits

• Salary Range: $119,610.00 - $146,190.00
• An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability
• This job is also eligible for variable pay
• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable
• The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law