Blue Cross Blue Shield of Massachusetts
Senior Marketing Manager, Medicare
Blue Cross Blue Shield of Massachusetts, Boston, Massachusetts, us, 02298
Qualifications
7+ years of experience in consumer marketing Experience leveraging customer research to derive segment insights Outstanding communication and presentation skills for multiple management levels Ability to multi-task in a dynamic environment and meet tight deadlines BS/BA required Outstanding attention to detail, internal stakeholder management, and ability to handle multiple projects in a fast-paced environment Extremely strong marketing project management, with ability to problem solve creative, timeline, and strategy decisions grounded in facts and data High school degree or equivalent required unless otherwise noted above Responsibilities
This role will focus on developing and executing Medicare strategies to meet our segment goals This individual will partner with multiple business partners in Medicare Sales, Product, Ops, Consumer Experience and Digital to understand our business objectives and turn those into successful strategic marketing campaigns Reporting to Director, Strategic Marketing, provide marketing thought leadership and translate business objectives into successful go-to-market campaigns for key growth segment Support initiatives focused on Member Experience, Star Ratings and Annual & Open Enrollment periods Provide marketing support for Sales channel Partner with cross-functional teams (internal and agency) on execution and optimization of in-market campaigns Strong project management skills to ensure delivery of compliant and legal marketing materials in a highly regulated industry Manage Marketing Manager providing guidance to ensure on-time delivery of critical mandated communications to market Utilize and track marketing spend and optimize allocated budget based on results and prioritized needs of the company and the business unit Benefits
Salary Range: $119,610.00 - $146,190.00 An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability This job is also eligible for variable pay We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law
#J-18808-Ljbffr
7+ years of experience in consumer marketing Experience leveraging customer research to derive segment insights Outstanding communication and presentation skills for multiple management levels Ability to multi-task in a dynamic environment and meet tight deadlines BS/BA required Outstanding attention to detail, internal stakeholder management, and ability to handle multiple projects in a fast-paced environment Extremely strong marketing project management, with ability to problem solve creative, timeline, and strategy decisions grounded in facts and data High school degree or equivalent required unless otherwise noted above Responsibilities
This role will focus on developing and executing Medicare strategies to meet our segment goals This individual will partner with multiple business partners in Medicare Sales, Product, Ops, Consumer Experience and Digital to understand our business objectives and turn those into successful strategic marketing campaigns Reporting to Director, Strategic Marketing, provide marketing thought leadership and translate business objectives into successful go-to-market campaigns for key growth segment Support initiatives focused on Member Experience, Star Ratings and Annual & Open Enrollment periods Provide marketing support for Sales channel Partner with cross-functional teams (internal and agency) on execution and optimization of in-market campaigns Strong project management skills to ensure delivery of compliant and legal marketing materials in a highly regulated industry Manage Marketing Manager providing guidance to ensure on-time delivery of critical mandated communications to market Utilize and track marketing spend and optimize allocated budget based on results and prioritized needs of the company and the business unit Benefits
Salary Range: $119,610.00 - $146,190.00 An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability This job is also eligible for variable pay We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law
#J-18808-Ljbffr