Marketing Manager New Business US Acquisition

Position:  Marketing Manager, New Business US (Acquisition)

Location:  Boston, MA

About CRITEO [CRTO]
Criteo (CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees over 50 billion in annual commerce sales data. For more information, please visit www.criteo.com.

Why work for us?

We are innovative, passionate, fearless, creative, driven, and adaptable.  Our core values are at the heart of who we are.  We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. 

• 100% premium coverage of Healthcare Plan. When apples aren’t enough
• Competitive compensation. Be fancy
• Career advancement with global mobility opportunities. A little bit of “Je ne sais quoi”
• Vacation policy. Because your mom misses you
• Happy hour, snacks, arcade/game rooms. Eat. Drink. Be merry
• Travel & reimbursement options. Until jetpacks are a thing
• 401(k) fully vested matching. Basically free 26559$

*In 2015, Criteo Boston was named to the "Top 40 Best Places to Work in Boston", by The Boston Globe!

*And In 2014, Criteo was named to the "Top 40 Best Places to Work in Media and Advertising", by Advertising Age!

Why are we so awesome?

The primary responsibility will be to create, execute and measure new business marketing program for Mid-Market Sales US. Frequently collaborating with VP of Sales and their leadership team, cross-functional operational teams, and establishing engaging and effective relationships. This position will require exceptional creativity, the ability to innovate, and a "hands-on" approach to accomplish projects and goals. Strong account-based marketing, targeted account marketing, and marketing automation experience is a MUST.

What will you be doing?

• Devise a marketing execution plan designed to support activation and acquisition of new accounts.
• Establish bespoke account-based marketing plans by engaging with cross functional departments and determine programs, activities, and marketing assets to achieve business and revenue objectives
• Execute Account-Based Marketing (ABM) campaigns, demand generation programs, and integrated marketing campaigns to support inside Sales teams, utilizing a variety of tactics including digital, marketing automation, social media and in-person events.
• Collaborate with product marketing and marketing communications to create top-of-funnel marketing assets such as data sheets, customer reference stories, sales enablement tools, videos, ROI analysis, social media awareness and "air cover", demand generation programs and external communications
• Measure and report performance against established metrics on a weekly, monthly, quarterly basis to key internal stakeholders.

What do we NEED?

• 4+ years B2B field marketing experience from a B2B technology company
• Minimum 1 year of Account-based Marketing (ABM) experience in B2B technology company
• Knowledge of Marketing Automation (pardot or similar) and Salesforce
• Strong event management & digital marketing experience is a must
• Knowledge and experience in building and executing integrated multi-media marketing plans, with emphasis on Account-Based Marketing
• Ability to leverage data insights in the development of marketing programs
• Expert knowledge of marketing processes, industry best practices, and marketing automation
• Strong written and verbal communication skills being able to hit the ground running in establishing fundamental relationships with internal and external stakeholders.
• Ability to work and deliver strong results in a dynamic small team environment
• Experience with content marketing programs, online and offline advertising

What would be a plus?

• Relevant degree in marketing and/or communications
• Strong project management skills
• Ability to work effectively cross-functionally
• Strong analytical skills
• Self-starter with the ability to work independently with little oversight
• Strong knowledge of MS Office applications (Word, Excel, Outlook, PowerPoint) essential
• Adobe Indesign & Photoshop is a plus
• Desire to learn, contribute and succeed

*Must be authorized to work for any employer in the USA without restriction.
 

Join us to contribute to one of the fastest growing, leading edge technologies in online industry. We work hard, play hard and we share the same passion for e-Commerce, Advertising and Technology. We value team work, openness, technical innovation, and results-orientated thinking. Criteo corporate culture is all about attracting and retaining the best talent. We aim to reward excellence so there are fantastic opportunities for the right candidates.

For more information, please visit  http://www.criteo.com. Find us on LinkedIn.

*Criteo is an equal opportunity employer.

*LI-BM1