Marketing Director, Randstad Talent Platform

Marketing Director, Randstad Talent Platform at Randstad US in Boise, Idaho, United States Job Description Randstad is the world's leading talent company and a partner of choice to clients. As the Marketing Director for the Randstad Talent Platform, you will be responsible for developing and executing marketing strategies that drive user acquisition, engagement, and retention for our digital talent platform. With a focus on e-commerce principles, you will design campaigns that enhance the platform's visibility, promote its unique value proposition, and expand its reach among clients and talent. This role requires a data-driven, creative marketer with a strong background in digital marketing, e-commerce, and audience engagement, who thrives in a fast-paced, tech-driven environment. In this role, you will report to the SVP, Marketing for the North American Market. Randstad has embraced a hybrid work model that balances flexibility with in-person collaboration. You'll have the option to work remotely up to three days a week, providing a mix of remote flexibility and office engagement. What you get to do: Marketing Strategy and Campaign Development: + Design and implement a comprehensive marketing strategy to drive awareness, engagement, and user adoption of the Randstad Talent Platform. + Develop integrated campaigns that showcase the platform's benefits to both talent and clients, applying e-commerce best practices to optimize reach and engagement. User Acquisition and Engagement: + Create targeted acquisition campaigns that drive new user sign-ups, leveraging digital channels, social media, paid search, email marketing, and content marketing. + Collaborate with the sales and customer success teams to design lifecycle marketing strategies that enhance user engagement, retention, and conversion. E-Commerce and Conversion Optimization: + Apply e-commerce techniques to optimize the marketing funnel, including user journey mapping, conversion rate optimization, and personalized content. + Use A/B testing, data analytics, and customer insights to refine campaign messaging, landing pages, and calls to action, maximizing platform adoption and revenue generation. Cross-Functional Collaboration and Integration: + Partner with product teams to align marketing efforts with platform features, updates, and user experience enhancements, ensuring cohesive messaging and positioning. + Work closely with the digital marketing, content, and field marketing teams to deliver consistent, impactful campaigns that highlight the platform's value across touchpoints. Pe To view full details and how to apply, please login or create a Job Seeker account