Social Media Strategist
Aquent Talent, Los Angeles, CA, United States
Our client is seeking a Social Media Strategist to join their team in LA, Austin or Seattle. This is a hybrid opportunity and will report onsite 2-3 days a week.
Responsibilities:
- Assist in developing social channel strategies driven by purpose and impact
- Partner with global social media team members to implement holistic vision for social media's role in amplifying brand and messaging aligned to business goals
- Create strategic social briefs with content lead to deliver clear guidelines for campaign and communication priorities for brand marketing, partnerships, and creative teams
- Deliver day-to-day implementation of the social media strategy and BAU content across platforms (e.g., Meta, TikTok, YouTube, X, etc.) to build stronger social communities
- Supervise content calendars, publishing, and community management
- Monitor brand reputation and work closely with crisis communication response team and customer service teams
- Advocate brand visual identity and tone of social to create consistency across social for brand globally
- Stay up-to-date on the latest on pop-culture, social media trends, and identify opportunities to leverage new platforms and features
- Analyze social media performance metrics and social media listening to make data-informed recommendations
- Provide council to paid boosting social campaign performance, identifying areas for improvement and reporting on key results
- Track social media budget spending, ensure budgeted resources match priorities and resources effectively
- Collaborate cross-functionally with partners to deliver on shared goals
Must-haves:
- One-team, "we" language that is driven by positive intent and collaboration
- Stay's up-to-date on pop-culture, social media trend, and platform features to recommend opportunities proactively
- Curiosity or willingness to try and test new tactics
- In-depth knowledge of major social media platforms and best practices, including paid boosting advertising strategies, and campaign and community management
- Ability to work independently and take ownership of projects, while also collaborating effectively with teams across different regions
- Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies
- A strategic thinker with the ability to develop and execute complex plans
The target hiring compensation range for this role is $34 to $36 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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