Marketing Manager Fitness & Footwear Job at Born Primitive LLC in Virginia Beach

Content Summary: Marketing Manager Fitness & Footwear at Virginia Beach, for Born Primitive LLC

Details:

Hiring:

Company: Born Primitive (www.BornPrimitive.com)

Location: Virginia Beach, VA

Position: Full Time

Hours: Monday - Friday 9:00am - 5:00pm

Are you ready to build a career that's not just a job but a meaningful journey? At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally.

Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom. We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.

If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.

Overview:

The Marketing Manager for Fitness & Footwear will be responsible for creating innovative marketing campaigns for our athletic, athleisure and footwear categories. This is a highly collaborative role with opportunity for growth. This role will work closely with the Marketing Director, Sr. Marketing Manager, Videographer, Art Director and Product team to craft marketing campaigns surrounding new product launches, activations, brand awareness and evergreen advertising moments. This role will be responsible for working with key team members to implement marketing strategies across email/sms, paid social media, organic social media, podcast and e-commerce channels. The Marketing Manager for Fitness & Footwear will provide creative direction to strategic brand partners tasked with creating content on behalf of the brand and will measure the success of campaigns through data analysis to draw insights that inform future strategy.

Essential Job Function:

• Collaborate with Marketing, Product and Creative teams to craft compelling campaigns that influence customer behavior and deliver against internal objectives
• Help develop creative briefs for brand partners and internal team members to meet objectives for all marketing and advertising efforts
• Develop innovative, creative content concepts for paid and organic social media and collaborate on execution with internal Creative team
• Review and approve email/sms, website, product and ad copy to ensure all messaging is on-brand, clear and concise
• Collaborate with merchandizing team to optimize customer journey for conversion on Born Primitive ecommerce store
• Perform routine data analysis to measure the effectiveness and impact of marketing campaigns and establish insights to inform future campaigns, A/B tests and broader strategies
• Present ideas, marketing strategies and final deliverables to internal and external teams, including senior leadership
• Manage a yearly budget and track campaign costs against it, finding ways to optimize profitability and grow revenue from marketing efforts
• Occasionally travel to events and video/photo shoots to support marketing initiatives and content strategies

Qualifications/Desired Skills:

• Bachelor's Degree or Equivalent Work Experience
• 4+ years of Marketing Experience
• 1+ years of Management Experience
• 1+ year of Agency Experience (Preferred)
• Direct to Consumer Experience (Preferred)
• Apparel Industry Experience (Preferred)
• Ability to work in a fast-paced environment and remain agile
• Relationship Management and the ability to communicate effectively both orally and in writing
• Computer skills and the ability to learn new programs quickly
• Proficient with UX/UI (Preferred)
• Organization and attention to detail
• Knowledge of social media platforms including Instagram, Facebook and YouTube and have an understanding of organic versus paid content strategy
• Proficiency with CRM tools and content management software
• Experience negotiating price and partnership terms
• Ability to multitask and manage multiple projects simultaneously
• Team-player and willingness to collaborate
• Insight-driven and creative

Physical Requirements:

This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs, and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs, work in extreme conditions (heat/cold), and/or travel on a voluntary basis.

How You Will Be Rewarded:

• Competitive Salary
• Generous Paid Time Off, including Christmas Eve through New Year's Day Off
• Paid Sick Time
• Benefits - Medical, Dental, Vision, including Company Paid Life Insurance
• Supplemental/Voluntary Insurance Plans through Aflac
• 401(k) Plan with Company Matching
• Clothing Stipend
• Born Primitive Free Gym Membership

Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.