Advertising Specialist Job at Associated Wholesale Grocers in Goodlettsville

Job DescriptionEssential Functions: Develop campaigns and promotional materials, assisting in the creation of advertising content. Effectively distribute promotional content across multiple media channels. Coordinate with in-house departments to produce weekly ads and ongoing promotions using essential advertising items and programs. Utilize iPro ad planning software to create ads featuring complementary items and themes that drive sales and enhance customer excitement. Implement tactics such as product endorsements, samples, rebates, coupons, and other promotional strategies to raise awareness and boost sales. Collaborate with sales and marketing personnel to efficiently manage all phases of promotional campaigns within budget. Organize special sales events and manage ad pool funds to support the overall advertising program. Negotiate with vendors for additional promotional support and vendor ad fees. Assist retailers with various needs or requests, including writing special event ads, resolving issues between retailers and vendors, handling billing inquiries, customizing promotions, and identifying additional sales opportunities. Oversee the processes of creating the final advertising products and comprehensive promotional planning, including preparing weekly ads and conducting retailer feedback meetings. The goal is to ensure a complete, accurate, and timely information flow to retailers and vendors.QualificationsAny combination of education, training and experience providing the following knowledge, skills, and abilities: Knowledge: Understanding of the retail grocery industry, vendor community and brokerage or sales area(s). Proficient in Microsoft Excel and knowledge of other Microsoft software. Working knowledge of Aptaris or iPro ad planning tool. Planning experience as it pertains to item mix, pricing, frequency, etc. Advertising and sales trends by category. Abilities: Exceptional attention to detail and time management skills. Strong technical aptitude with comfort in software navigation. Effective relationship building skills to create and grow professional relationships with vendors and retailers. Highly adaptable and able to manage various tasks while meeting multiple deadlines. Experience, Education and Training: Minimum of high school diploma. College degree or comparable work experience preferred. A grocery retail background, with sales and marketing experience. Physical Requirements: Perform bending, squatting, sitting, and reaching from floor level to waist level. Must be able to move throughout various buildings, conduct meetings at retail sites, load and unload materials and equipment. Must be able to lift 25 pounds (copier paper boxes). Must be able to sit in a car for long periods of time. Must be able to drive both day and at night. Working Environment: Standard office/store environment. Occasional overnight travel. Must be able to work nontraditional hours as needed (before and after normal office hours and weekends).Licensing/Certifications: N/A