Tbwa Chiat/Day Inc is hiring: Influencer Marketing Campaigns Manager in Boston

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

As a Campaigns Manager, you will be a strategic leader and partner for our campaign customers. You will be a key asset in helping our customers achieve their goals based on their marketing strategy. In this role, you will foster a proactive, customer-first mindset and be able to think creatively, exercise curiosity, and serve as a strategic advisor. You will be counted on to build and nurture strong relationships with your account contacts, providing consultative recommendations and solutions that meet their needs.

In this role, you'll get to:

• Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships, and positioning yourself as a trusted advisor to your customers from kickoff to campaign wrap.
• Design and execute marketing strategies (influencer and paid media) for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results.
• Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members.
• Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings.
• Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams.

Minimum Requirements:

• 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management - agency and/or paid media background a plus.
• Strong project management skills are a must. Able to develop a strategy and execution plan.
• Ability to manage & track time effectively across you and your support teams work.
• Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals.
• Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; strong problem-solving and analytical skills.
• Detail-oriented with strong analytical skills to interpret data and generate actionable insights.
• Strong communication and collaboration skills, detail-oriented and organized.
• High degree of integrity, empathy, and focus on “doing the right thing.”
• Strong relationship-building skills with internal and external stakeholders.
• Be an expert in the Later Influence platform to increase customer performance and adoption of Later's software and services.

Our approach to compensation:

We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Some perks of being on our team:

• Flexible PTO: We want you to take the time off when you want or need to recharge!
• Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
• Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
• Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
• Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.

Where we work

We hire into our hub cities of Boston, MA; Vancouver, BC; Toronto, ON. We also have team members based remotely for select positions. We post our positions in the hub location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.