Expression of Interest: Influencer Marketing Coordinator Job at Tbwa Chiat/Day I

Expression of Interest: Influencer Marketing Coordinator

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.

Please note that we do not have a current headcount for this position, but we are always looking for talented candidates to consider for future opportunities on this team. If you are interested in joining our talent pool for the Program Coordinator role, please apply using this "expression of interest" posting!

As an Influencer Marketing Program Coordinator, you'll get to:

• Support a dedicated group of customers alongside a Program Success Manager to ensure we meet customer goals.
• Develop a deep understanding of the Later Influence platform and best practices to drive success for customer programs.
• Lead the influencer experience on the Later Influence platform by building and executing customer campaigns with a high attention to detail, including but not limited to:
• Campaign brief creation and setup.
• Influencer sourcing and curation.
• Influencer contracting and negotiations.
• Product and payment fulfillment.
• Leverage internal project management tool (Teamwork) to support campaign planning and execution, delegation, and time-tracking.
• Ideate and develop Influencer strategy at regular intervals using data-driven insights.
• Analyze the influencer-facing experience with a critical eye by campaign, per quarter and annually to optimize campaign success.
• Communicate clearly and effectively with internal and external stakeholders to enable a best-in-class experience for customers and influencers, including but not limited to, progress, performance, gaps, opportunities, and next steps.
• Act as the voice of the influencer in product feedback sessions.
• Evolve best practices as the Later Influencer platform and industry changes, and create supporting documentation to showcase these changes.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Candidates who identify with the following are encouraged to apply!

• Experience in any service industry, supporting customers.
• 1-2 years of relevant experience in Influencer Marketing or influencer innovation preferred.
• Agency experience or influencer marketing experience in a high-growth SaaS company a strong plus.
• Can-do approach to making things happen.
• Professional presence, confidence, and eloquence in meetings and presentations.
• Creative thinker with the ability to use data to drive problem-solving.
• Willingness to take action in the face of unknowns and ambiguity – a bias for action.
• Strong communication and collaboration skills, detail-oriented and organized.
• Results-oriented with a passion for analysis and insight-development.
• High degree of integrity, empathy, and focus on “doing the right thing.”
• Strong relationship-building skills with internal and external stakeholders.
• An ability to learn quickly, adapt, and manage priorities effectively.

Our approach to compensation:

We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

Some perks of being on our team:

• Flexible PTO: We want you to take the time off when you want or need to recharge!
• Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
• Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
• Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
• Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.

*Co-op team members are not eligible for company benefits.

Where we work:

We hire into our hub cities of Boston, MA; Vancouver, BC; Vancouver, WA; Toronto, ON. We also have team members based remotely for select positions. We post our positions in the hub location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility:

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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