Tbwa Chiat/Day Inc is hiring: Expression of Interest: Influencer Marketing Manag

Expression of Interest: Influencer Marketing Manager

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool , Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

**Please note that we do not have a current headcount for this position, but we are always looking for talented candidates to consider for future opportunities on this team. If you are interested in joining our talent pool for the Influencer Marketing Manager role, please apply using this "expression of interest" posting!

We’re looking for aProgram Manager to join our Professional Services team who is a proven strategic leader, with a passion for creativity and connectivity, possesses a curious & proactive mindset and has a desire to put great, smart work out in the world to solve their client’s business objectives. You will be counted on for building and nurturing excellent relationships with your accounts, providing consultative recommendations and solutions, and earning your seat as a trusted advisor to your customers.

In this role, you'll get to:

• Lead and execute strategy and campaigns for ~5-12 customers, including Fortune 500 and Mid-Market Brands, spearheading the direction of all of your assigned accounts.
• Be a blend between a project manager and relationship manager and be accountable for the success and outcomes off all customers that you oversee
• Design influencer strategies for the brand, provide guidance, and report on influencer campaigns, optimizing campaigns for performance by analyzing the health of the influencer-facing experience on a regular basis
• Become an expert in Mavrck’s platform to increase customer performance and adoption of Mavrck’s software and services
• Build and deliver Strategic Business Reviews on a quarterly basis for your customers
• Leverage internal organization tool (Teamwork) to both manage varying tasks, delegate effectively, and track time against tasks
• Leverage internal Customer Success tool (Catalyst) to track brand health and performance
• Leverage Salesforce to track customer account updates, calls, emails, and notes
• Establish and nurture great customer relationships, positioning yourself as a trusted advisor to your clients from onboarding to renewal
• Manage contractual deliverables with high caliber service delivery, maintaining customer budgets
• Communicate regularly with brands via emails and regular meetings, providing the necessary services to successfully meet the customer’s KPIs, including updates on performance and delivery data-driven insights
• Delegate tasks to junior team members focusing on quality control of client execution deliverables and regularly provide feedback on deliverables received
• Mentor junior team members through exemplifying best practices & proactively talking through learning opportunities in regards to client results
• Contribute to evolving best practices and documentation, acting as the voice of the customer and the voice of the influencer for internal product feedback
• Complete trainings and participate in learning opportunities for your own professional development (when time is available outside of assigned tasks)
• Meet Later’s expectations for productivity, quality, continuous improvement, and goal accomplishment

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Candidates who identify with the following are encouraged to apply!

• 5+ years of relevant experience in Influencer Marketing or influencer innovation, agency background a plus
• Exceptional project management skills developed to ensure goals, KPI’s and defined business outcomes are achieved. Able to develop a strategy and ensure their team can then execute against that strategy
• Demonstrated ability to act as a trusted advisor to their clients, showing you are able to make strategic and actionable recommendations to their customers that map to their business goals
• Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; excellent problem solving and analytical skills
• Professional presence, confidence, and eloquence in client meetings and presentations
• Ability to use data to drive to solutions
• Willingness to take action in the face of unknowns and ambiguity – a bias for action
• Excellent communication and collaboration skills, detail-oriented & organized
• High degree of integrity, empathy and focus on “doing the right thing”
• Great relationship-building skills with internal and external stakeholders
• Interested in digital marketing industry and trends
• Ability to learn quickly and adapt, and manage priorities effectively

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

#LI-Hybrid

Where we work

We hire into our hub cities of Boston, MA; Vancouver, BC; and Vancouver, WA. We post our positions in the hub location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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