Robert Half is hiring: Marketing Manager in Holland

We are on the lookout for a Marketing Manager to lead our Holland, Michigan-based team. In this role, you will be responsible for spearheading all marketing initiatives, including but not limited to digital marketing, content creation, and SEO. This position is an integral part of our team and will work closely with the owners to drive our marketing strategy.

Responsibilities
• Oversee and manage all marketing initiatives, encompassing digital marketing, SEO, and content creation.
• Create and manage all print and digital catalogs, ads, videos, e-mail blasts, presentations, brochures, etc.
• Develop a comprehensive marketing plan grounded in market research and company analytics.
• Ensure efficient office productivity and enhance interdepartmental communication.
• Coordinate travel plans, organize events and maintain detailed documentation.
• Act as the first point of contact for customers and vendors, fostering positive relations.
• Stay abreast of industry trends and maintain a high level of understanding of the industry.
• Handle website management and maintenance, ensuring optimal performance.
• Contribute to trade show promotions, collateral creation, and trade show material management.
• Lead the creation of all content, including video editing, graphic design, and other creative marketing materials.• Proficiency in the use of Artificial Intelligence (AI) tools and techniques for marketing strategy development and execution.
• Demonstrated knowledge and understanding of the concept and practical application of 'About Time' in marketing.
• Exceptional communication skills, both written and verbal, to effectively convey marketing strategies to team members, stakeholders, and clients.
• Experience in video editing for the creation of compelling visual content and marketing materials.
• Proven expertise in Business-to-Business (B2B) marketing, including strategy development, execution, and evaluation.