Marketing Administrator Job at Mirabito Energy Products in Binghamton

Position: Marketing Administrator Salary Range:$55K -$65K Reports To: Director of Marketing The Marketing Administrator plays a vital role in supporting the marketing department's operational and administrative needs. This position involves coordinating marketing activities, managing budgets and schedules, ensuring effective communication, and assisting in the execution of campaigns to promote brand awareness and drive business growth. Responsibilities: Program Facilitation: Serve as the primary coordinator for marketing programs, ensuring seamless communication and collaboration between the marketing team, divisional operational leadership, and administrative support. Act as a liaison to align marketing efforts with operational goals and priorities, ensuring campaigns effectively support divisional needs. Monitor and report on the progress of marketing programs, providing updates to both the marketing team and operational leadership. Marketing Operations Support: Coordinate and manage day-to-day marketing activities and workflows, ensuring all deliverables meet established deadlines. Maintain marketing calendars, schedules, and project plans to keep the organization on track. Assist in the planning and execution of marketing campaigns, events, and promotions across divisions. Administrative Tasks: Manage correspondence, including emails, calls, and inquiries, between marketing and divisional leaders. Maintain organized records of marketing materials, documents, and contracts. Process invoices, track budgets, and provide detailed expenditure reports to both marketing and divisional leadership. Content and Collateral Management: Oversee the creation, organization, and distribution of marketing materials such as brochures, presentations, and digital assets. Assist in writing and editing marketing content tailored to divisional needs, including newsletters, social media, and website updates. Digital Marketing Assistance: Update and maintain website content and divisional social media platforms. Monitor and report on digital performance metrics (e.g., web traffic, engagement rates) relevant to divisional performance. Support email marketing campaigns, including audience segmentation and performance analysis. Event Coordination: Plan, organize, and execute marketing events such as trade shows, webinars, and divisional activities. Manage event logistics, vendor relationships, and promotional materials to meet divisional objectives. Market Research: Conduct research to support marketing strategies, including competitive analysis and divisional market trends. Gather and analyze data to assist in decision-making and program adjustments. Collaboration and Communication: Facilitate clear and consistent communication between the marketing team, divisional leadership, administrative support functions and external partners. Ensure divisional feedback is integrated into marketing strategies and materials. Coordinate cross-functional efforts to align divisional marketing programs with overall company objectives. Qualifications: Education: Bachelor’s degree in Marketing, Business Administration, or a related field preferred. Experience: 1-3 years of administrative or marketing experience, or a combination of education and practical experience. Skills and Competencies: Strong organizational and multitasking skills. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing tools (e.g., MailChimp, Canva, or similar platforms). Familiarity with digital marketing strategies and tools such as Google Analytics, social media platforms, and content management systems. Excellent verbal and written communication skills. Analytical mindset with the ability to interpret data and provide actionable insights. Proven ability to collaborate across teams and with leadership to achieve shared goals. Experience coordinating programs across divisions or departments is a plus. The list of requirements, duties and responsibilities is not exhaustive but is merely the most accurate list for the current job. Management reserves the right to revise the job description and to require that other tasks be performed when the circumstances of the job change. (For example, emergencies, and changes in personnel, workload or technical development).