Public Relations Specialist Job at Curious Plot in Minneapolis

Job Title: Public Relations Specialist

Reports To: Public Relations Director

Role: Public Relations

Utilization Category: Level 1

Location: Proximity to Minneapolis office preferred.

OVERVIEW

The Public Relations Specialist is responsible for a wide range of activities, including writing, media relations, influencer relations, event support, outcomes measurement and more. As with every level of PR practitioner, the Specialist helps maintain a favorable public image for clients as well as Curious Plot. This individual is familiar with a variety of the public relations field’s concepts, practices and procedures, and relies on his or her own experience and judgment to plan and accomplish goals.

RESPONSIBILITIES & SKILLS

• Copywriting for a variety of needs/channels
• Media pitching and building media relationships
• Strategic planning, including ideation of fresh ideas for PR campaigns
• Monitoring media coverage and track results and provide regular monitoring and reporting to clients
• Ensuring all communications is consistent with overall brand positioning
• Managing media requests in a prioritized manner
• Supporting strategic planning via Grounded in Truth discovery process
• Tracking budgets and hours on projects
• Effectively managing up with supervisors

EDUCATION & EXPERIENCE

• Bachelor’s degree in English, journalism, communications, marketing or related field
• 2-4 years of experience in journalism, public relations or corporate communications
• Proficiency with various technology tools including Microsoft Office suite (Word, Powerpoint, Excel, Teams)
• Identifying and working with influencers

ROLE COMPETENCIES

• Strong oral and written skills
• Excellent attention to detail and ability to self-edit
• Innate curiosity and desire to always know more
• Strong industry knowledge and experience
• Ability to religiously hit deadlines
• Strong creativity, including ability to “find the news hook”
• Composure and ability to present ideas, recommendations and story pitches
• Always have a point of view

SUCCESS AT CURIOUS PLOT

Curious Plot is a marketing, communications and consulting agency driven to find what’s next for food, agriculture and companion health (pet). We help set strategy, align teams, frame opinions, manage reputations and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:

• Composure
• Client Focus
• Functional/Technical Skills
• Priority Setting
• Problem Solving
• Peer Relationships
• Dealing with Ambiguity