DocuSign
Marketing manager strategy and operations
DocuSign, San Francisco, CA, United States
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What You'll Do
As a Lifecycle Marketing Manager, Strategy and Operations, you are a highly motivated self-starter who is responsible for developing data-driven marketing strategies to drive business growth. You are eager to learn, determined to adapt quickly, and comfortable with working in ambiguous situations. You’ll dig deeper into the business performance data and develop compelling narratives for senior leadership on the contribution of lifecycle programs. You’ll be responsible for the relationship with key data and analytics teams internally to ensure the prioritization of campaign data and measurement asks. You’ll develop and present strong POVs on marketing strategy, channel efficacy, campaign processes, and audience segmentation and drive alignment among Marketing and Product teams. You’ll be responsible for collaborating with lifecycle segment leads and analytics to understand the performance of lifecycle marketing campaigns and find opportunities for future programs.
This position is an individual contributor role reporting to the Director, Lifecycle Marketing Strategy and Operations.
Responsibilities
- Partner with Product, Analytics, and Marketing teams to align lifecycle strategies with broader business objectives
- Develop and refine data-driven, customer-centric lifecycle marketing strategies to acquire, engage, nurture, retain, and win back customers
- Lead the weekly and quarterly business performance review reporting and narrative for leadership, translating findings into actionable recommendations
- Lead project management for key strategic launches including crafting overall program strategy in collaboration with segment leads, requirement gathering for campaign data attributes, and creation of campaign measurement plans
- Design lifecycle audience segments in partnership with analytics and ensure tailored, relevant messaging is sent at each stage of the customer journey
- Drive A/B testing and other optimization techniques, using data insights to refine strategies and enhance performance
- Collaborate with cross-functional teams to ensure efficient handoffs, prioritization of content by audience cohorts, timely execution, and consistent customer experiences across channels
- Work closely with analytics to define and monitor performance metrics for lifecycle marketing initiatives, focusing on metrics such as revenue, engagement, retention, LTV, and churn
- Partner with Creative, Product, Customer Success, and Analytics teams to implement cohesive and impactful lifecycle campaigns
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What You Bring
Basic
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- 5+ years of experience in lifecycle marketing, marketing operations, or CRM strategy, preferably in a SaaS, e-commerce, or subscription-based business
- Experience developing and implementing data-driven lifecycle marketing strategies
- Experience with marketing automation platforms (e.g., Marketo, Braze, Salesforce Marketing Cloud, Eloqua, Iterable) and CRM tools
- Experience with analytics tools and methodologies (e.g., Google Analytics, Tableau, SQL) with the ability to translate data into actionable insights
Preferred
- Exceptional project management skills with a focus on detail, process, and efficiency
- Ability to collaborate cross-functionally and influence partners at all levels of the organization
- Strong written and verbal communication skills with an analytical, customer-focused approach
- Advanced degree or equivalent experience in Marketing, Business, Data Analytics or related
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $101,500.00 - $156,750.00 base salary
Illinois and Colorado: $97,000.00 - $133,300.00 base salary
Washington and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary
This role is also eligible for bonus and
benefits.
Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life At Docusign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.