BNY Mellon
Head of Alternatives Marketing
BNY Mellon, New York, New York, us, 10261
Overview
Do you have the following skills, experience and drive to succeed in this role Find out below. At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Head of Alternatives Marketing to join our Segment Marketing team. This role is located in New York City (Hybrid).
In this role, you’ll make an impact in the following ways:
Strategic Marketing Leadership:
Develop and implement a comprehensive marketing strategy for the alternatives segment, aligning with the firm’s overall business goals. Client Acquisition & Retention:
Lead the development of tailored messaging and value propositions that resonate with both GPs and LPs in alternatives. Brand Positioning & Thought Leadership:
Establish and enhance the firm’s brand presence in the alternatives market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader.
To be successful in this role, we’re seeking the following: 15+ years of client and product marketing experience. Experience with B2B and B2B2C marketing programs. Highly analytical mindset and attention to key metrics. Ability to run experiments and continuous testing in order to optimize performance. Agile approach to growth marketing and the ability to punch through ambiguity. Overall track record of professional and academic success. Experience in building, leading and motivating teams while collaborating in a matrixed organization.
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #J-18808-Ljbffr
Do you have the following skills, experience and drive to succeed in this role Find out below. At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Head of Alternatives Marketing to join our Segment Marketing team. This role is located in New York City (Hybrid).
In this role, you’ll make an impact in the following ways:
Strategic Marketing Leadership:
Develop and implement a comprehensive marketing strategy for the alternatives segment, aligning with the firm’s overall business goals. Client Acquisition & Retention:
Lead the development of tailored messaging and value propositions that resonate with both GPs and LPs in alternatives. Brand Positioning & Thought Leadership:
Establish and enhance the firm’s brand presence in the alternatives market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader.
To be successful in this role, we’re seeking the following: 15+ years of client and product marketing experience. Experience with B2B and B2B2C marketing programs. Highly analytical mindset and attention to key metrics. Ability to run experiments and continuous testing in order to optimize performance. Agile approach to growth marketing and the ability to punch through ambiguity. Overall track record of professional and academic success. Experience in building, leading and motivating teams while collaborating in a matrixed organization.
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #J-18808-Ljbffr