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BNY Mellon

Head of Alternatives Marketing

BNY Mellon, New York, NY, United States

Overview

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.    

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of Head of Alternatives Marketing to join our Segment Marketing team. This role is located in New York City (Hybrid).

The Head of Alternatives Marketing is a senior leader responsible for driving strategic marketing initiatives within the alternatives segment. This role is crucial for positioning the firm as a leader in alternatives, which includes private equity, hedge funds, real estate, infrastructure, and other non-traditional investment strategies. The ideal candidate will have a deep understanding of the alternatives space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention.

In this role, you’ll make an impact in the following ways: 

  • Strategic Marketing Leadership
    • Develop and implement a comprehensive marketing strategy for the alternatives segment, aligning with the firm’s overall business goals 
    • Collaborate with executive leadership, product, sales, and investment teams to develop a unified go-to-market approach
  • Client Acquisition & Retention
    • Lead the development of tailored messaging and value propositions that resonate with both GPs and LPs in alternatives
    • Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
  • Brand Positioning & Thought Leadership
    • Establish and enhance the firm’s brand presence in the alternatives market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
    • Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise

To be successful in this role, we’re seeking the following: 

  • 15+ years of client and/product marketing
  • Experience with B2B and B2B2C marketing programs
  • Highly analytical mindset and attention to key metrics 
  • Ability to run experiments and continuous testing in order to optimize performance
  • Agile approach to growth marketing and the ability to punch through ambiguity
  • Overall track record of professional and academic success
  • Experience in building, leading and motivating teams while collaborating in a matrixed organization


At BNY, our culture speaks for itself. Here’s a few of our awards: 

  • America’s Most Innovative Companies, Fortune, 2024
  • World’s Most Admired Companies, Fortune 2024
  • Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
  • Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
  • “Most Just Companies”, Just Capital and CNBC, 2024
  • Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
  • Bloomberg’s Gender Equality Index (GEI), 2023


Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $125,000 and $273,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. 


This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.