Gap Inc.
Manager, Brand Marketing
Gap Inc., San Francisco, California, United States, 94199
About the RoleThe Manager, Promotional Marketing will develop and execute strategic promotional campaigns to drive customer engagement, brand awareness, and revenue growth.What You'll Do
Develop and execute innovative promotional campaigns across various channels (e.g., email, social media, in-store, online) to support loyalty/card, Today Only Deals, Super Cash, Clearance, seasonal events, and brand initiatives. Partner with cross-functional teams (e.g., Merchandising, Creative, Online Experience) to ensure successful campaign launches and consistent brand messaging. Work closely with Program Management to ensure all projects are delivered on time. Analyze campaign performance, track key metrics, and provide data-driven insights to optimize future initiatives. Stay abreast of industry trends, competitive landscape, and emerging marketing technologies to identify new opportunities and drive innovation. Contribute to the development of Old Navy's overall marketing strategy and promotional calendar. Manage and mentor a team member, fostering a collaborative and high-performing environment. Who You Are
5+ years of experience in consumer marketing; content marketing experience required. Proven ability to translate promotional stories into compelling marketing messages; a natural storyteller. Strategic, data-driven, global thinker with a customer focused mindset. Solid analytical skills, ability to glean insights and tell a story from data. Strong ability to prioritize on the go. Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising. High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity. Laser focused on results both at an individual level and for the team at large. Self-starter with an innate sense of curiosity and eagerness to test and learn. Experience in fashion and retail strongly preferred.
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Develop and execute innovative promotional campaigns across various channels (e.g., email, social media, in-store, online) to support loyalty/card, Today Only Deals, Super Cash, Clearance, seasonal events, and brand initiatives. Partner with cross-functional teams (e.g., Merchandising, Creative, Online Experience) to ensure successful campaign launches and consistent brand messaging. Work closely with Program Management to ensure all projects are delivered on time. Analyze campaign performance, track key metrics, and provide data-driven insights to optimize future initiatives. Stay abreast of industry trends, competitive landscape, and emerging marketing technologies to identify new opportunities and drive innovation. Contribute to the development of Old Navy's overall marketing strategy and promotional calendar. Manage and mentor a team member, fostering a collaborative and high-performing environment. Who You Are
5+ years of experience in consumer marketing; content marketing experience required. Proven ability to translate promotional stories into compelling marketing messages; a natural storyteller. Strategic, data-driven, global thinker with a customer focused mindset. Solid analytical skills, ability to glean insights and tell a story from data. Strong ability to prioritize on the go. Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising. High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity. Laser focused on results both at an individual level and for the team at large. Self-starter with an innate sense of curiosity and eagerness to test and learn. Experience in fashion and retail strongly preferred.
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