Marketing Manager Job at IndusTrack in Tampa

Job Description:

As a Digital Marketing Manager, you will develop, implement, and manage digital marketing strategies to enhance brand visibility, drive online traffic, and generate leads. This role requires creating comprehensive digital campaigns while leveraging multiple platforms and tools to maximize the company's digital presence.

Key Responsibilities:

Digital Strategy Development:

• Formulate and execute a robust digital marketing strategy aligned with business objectives.
• Conduct market research and competitor analysis to identify digital trends and opportunities.

Content Management:

• Oversee the creation and optimization of engaging digital content across multiple channels.
• Collaborate with content creators, designers, and copywriters to ensure consistent brand messaging.

Social Media Management:

• Develop and manage social media strategies to increase brand awareness and engagement.
• Monitor and analyze social media performance metrics and adjust strategies accordingly.

Search Engine Optimization (SEO):

• Lead SEO initiatives to improve website rankings and visibility on search engines.
• Implement best practices to enhance organic search results and stay updated on algorithm changes.

Email Marketing:

• Plan and execute email marketing campaigns, including segmentation, A/B testing, and analysis.
• Ensure compliance with email marketing regulations.

Paid Advertising:

• Create and manage paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Optimize campaigns for maximum ROI.

Analytics and Reporting:

• Use analytics tools to track and measure the performance of digital marketing campaigns.
• Generate regular reports with KPIs and actionable insights.

Budget Management:

• Manage the digital marketing budget, ensuring cost-effectiveness and resource optimization.

Collaboration and Coordination:

• Work with cross-functional teams (sales, product development, design) to align digital efforts with business goals.
• Collaborate with external agencies and vendors as needed.

Requirements:

• 5+ years of digital marketing management experience.
• 1+ years of email marketing experience.
• 1+ years of experience managing social media ad platforms.
• Experience in SaaS and US markets.
• Proficiency in tools like Trello and HubSpot.
• Deep understanding of social media platforms and trends.

Required Skills:
• Marketing