HELM Crop Solutions is hiring: Marketing Specialist in Tampa

Job Summary

We are seeking a dynamic and versatile Marketing Communications Specialist to join our team. The ideal candidate will be responsible for executing a variety of marketing activities to support our brand and drive business growth. This role requires a creative thinker with strong analytical skills and the ability to manage multiple projects simultaneously.

Key Responsibilities

• Collateral Development: Create and manage marketing collateral, including brochures, flyers, and sales presentations.
• Social Media Management: Create and schedule posts, engage with followers, and analyze performance metrics.
• Content Creation: Develop and manage content for various marketing channels, including social media, email campaigns, and website.
• SEO/SEM: Optimize website content for search engines and manage paid search campaigns.
• Education: Develop and maintain learning modules for internal training and customer education.
• Event Coordination: Assist in planning and executing marketing events, trade shows, and webinars.

Additional Responsibilities

• Brand Management: Ensure consistency in brand messaging and visual identity across all marketing materials.
• Collaboration: Work closely with sales, product development, and customer service teams to align marketing strategies with business goals.
• Budget Management: Assist in managing the marketing budget and track expenditures.
• Customer Feedback: Gather and analyze customer feedback to improve marketing strategies and campaigns.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Agriculture or a related field.
• Experience: 2-4 years of experience in a marketing role
• Skills:
• Strong written and verbal communication skills.
• Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Canva, Adobe Creative Cloud).
• HubSpot Certification is a plus.
• Excellent organizational and project management skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.

Key Competencies

• Adaptability: Ability to adapt to changing priorities and market conditions.
• Self-starter: Ability to work independently and in a collaborative team.
• Attention to Detail: High level of accuracy and attention to detail.
• Analytical Skills: Strong analytical skills to interpret data and make data-driven decisions.
• Customer Focus: Commitment to understanding and meeting customer needs.
• Innovation: Ability to generate new ideas and approaches to marketing challenges.

Additional Competencies

• Collaboration: Strong collaboration skills to work effectively with cross-functional teams.
• Technological Proficiency: Familiarity with CRM software and other marketing tools.
• Time Management: Excellent time management skills to handle multiple projects simultaneously.