Marketing Coordinator

Responsibilities:

• Manage University advertising budget
• Maintain spreadsheet to track expenses
• Monitor performance of advertising campaigns (Billboards, Website, PPC, SEO, print, direct mail, etc..)
• Evaluate effectiveness of campaigns & make adjustments as needed
• Coordinate marketing strategies to meet organizational objectives
• Collaborate with campuses and graphic design artist to create engaging content for various marketing channels
• Manage social media platforms and engage with followers
• Analyze the performance of marketing campaigns
• Manage and support campus Community Events
• Create new and creative ad copy and ad creatives
• Manage direct mail campaigns
• Hold weekly marketing meetings to discuss performance of campaigns with campuses
• Special projects such as web design, campus tour videos, special events
• Support growing Community event calendars in various markets
• Ability to write a press release
• Support the coordination of events, promotions, and advertising initiatives
• Create PR opportunities for the University
• Maintain collateral materials with current ad copy and testimonials
• Assist in maintaining the company's website content and SEO strategies
• Prepare reports on marketing metrics for management review
• Third-party vendor management and contract negotiations
• Conduct market research to identify trends and opportunities

• Proven experience in marketing, advertising, or related field
• Experience negotiating and executing contracts
• Familiarity with SEO, performance marketing, and social media
• Minimum of 3 years of PPC experience
• Experience with budgeting and financially planning for marketing campaigns
• Computer savvy, utilizing Microsoft Office products (Word, Excel, Adobe, Graphic design software) to extract data for analysis and review
• Strong attention to detail
• Excellent writing and proof-reading skills
• Experience managing audio and video projects
• Skills needed to operate under deadlines and fast pace
• Minimum of bachelor’s degree, Master’s degree preferred
• Competitive salary, 401K, benefits, tuition reimbursement, and a professional collaborative work environment
• Position reports to Vice President of Enrollment Management