Confidential is hiring: Executive Director of Marketing, Communication, and Bran

Executive Director of Marketing, Communication, and Brand Management

About the Company

Renowned private liberal arts college

Industry
Higher Education

Type
Educational Institution

Founded
1797

Employees
201-500

About the Role

The Company is seeking an Executive Director of Marketing, Communication, and Brand Management to serve as a strategic leader in advancing its mission. The successful candidate will be responsible for the development and execution of integrated marketing and communication strategies that enhance the company's public image, drive enrollment, and increase engagement with various stakeholders. This role involves leading a team in the creation of dynamic communication plans, overseeing public relations efforts, and ensuring consistent and impactful messaging. The Executive Director will also be tasked with crisis communication, market analysis, and fostering collaboration and innovation to achieve institutional objectives. Applicants for the Executive Director position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and a minimum of 7 years' experience in strategic marketing, communications, and/or public relations, including at least 5 years in a leadership role. The role requires a proactive, visionary strategist with excellent written and oral communication skills, the ability to lead and motivate a diverse team, and a strong background in crisis communication and brand management. The ideal candidate will be results-oriented, stay informed on industry trends, and have the ability to leverage emerging technologies to enhance engagement and outreach efforts. Professional expectations include the ability to remain calm under pressure, a commitment to ethical and inclusive marketing practices, and a focus on achieving institutional goals such as enrollment growth and brand enhancement.

Hiring Manager Title
Vice President for Enrollment, Marketing, and Communication

Travel Percent
Less than 10%

Functions

• CEO/President
• Non-Profit Management
• Marketing
• Operations
• Strategy