Jewelers Mutual Group
Jewelers Mutual Group is hiring: Senior Analyst, Web Strategy and SEO in Neenah
Jewelers Mutual Group, Neenah, WI, United States, 54956
Summary
We are seeking a dynamic and collaborative Sr Analyst, Digital Marketing to drive our digital presence and user engagement. The ideal candidate will lead our web and search strategies, leveraging expertise in SEO, CMS management, and user experience optimization. A strong background in digital marketing and a passion for creating customer centric digital experiences is key.
Why Jewelers Mutual:
We are a financially secure, exceptionally positioned, and intellectually curious company driven by our core values of Agility, Accountability and Relevancy! We continue to raise the tide of the jewelry industry we've served since 1913 through our innovative people, our unyielding customer commitment, and evolution of our products and services to be the most trusted advisor to all we serve.
With a generous benefits package, office locations throughout the United States, and a mantra of "making your mark today", consider evolving your career and shining bright with Jewelers Mutual Group!
Essential Duties and Responsibilities include the following. Other duties may be assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications
Certificates, Licenses, Registrations
None
Physical Requirements
We are seeking a dynamic and collaborative Sr Analyst, Digital Marketing to drive our digital presence and user engagement. The ideal candidate will lead our web and search strategies, leveraging expertise in SEO, CMS management, and user experience optimization. A strong background in digital marketing and a passion for creating customer centric digital experiences is key.
Why Jewelers Mutual:
We are a financially secure, exceptionally positioned, and intellectually curious company driven by our core values of Agility, Accountability and Relevancy! We continue to raise the tide of the jewelry industry we've served since 1913 through our innovative people, our unyielding customer commitment, and evolution of our products and services to be the most trusted advisor to all we serve.
With a generous benefits package, office locations throughout the United States, and a mantra of "making your mark today", consider evolving your career and shining bright with Jewelers Mutual Group!
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Strategic Collaboration: Partner with cross-functional teams to develop and implement comprehensive web and search strategies that align with business objectives and drive measurable results.
- CMS Management: Oversee the CMS for the master brand and microsites, ensuring content consistency, alignment with brand guidelines, technical accuracy, and a seamless user experience.
- SEO Expertise: Utilize a deep understanding of SEO best practices to improve visibility across organic search engines (e.g., Google, Perplexity) and social media platforms (e.g., TikTok), staying ahead of emerging trends and industry changes.
- Technical SEO Management: Identify, troubleshoot, and resolve technical SEO issues to enhance site performance and search engine rankings.
- SEO Reporting & Analysis: Generate detailed reports on SEO performance, providing insights and actionable recommendations for continuous improvement.
- User Acceptance Testing (UAT): Conduct testing to validate website updates, new features, and functionality, ensuring they meet business requirements and deliver an optimal user experience.
- Chatbot Integration: Ensure consistency and alignment between website content and chatbot interactions to provide a unified customer experience.
- Personalization Strategy: Design and implement personalized user journeys and testing strategies to enhance user engagement and conversion.
- Conversion Rate Optimization (CRO): Design and set up A/B and multivariate tests, analyzing test results to draw actionable insights, and implementing successful test outcomes within the CMS.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications
- Bachelor's degree marketing, digital media, or related field.
- 5+ years of experience in digital marketing, content management, or a similar role.
- Proficient in content management systems (e.g., Drupal, WordPress), web analytics tools (e.g., Google Analytics, MixPanel), and SEO tools (e.g., SEMrush, Google Search Console).
- Experience with personalization platforms like Acquia and A/B testing tools such as VWO is a plus.
- Fundamental knowledge of HTML, CSS, and basic JavaScript for content implementation and customization.
- Strong understanding of SEO best practices and experience with optimizing web content for search engines.
- Ability to analyze web metrics and translate data into actionable insights.
- Excellent verbal and written communication skills for effective team collaboration.
- A passion for learning and staying current with digital marketing trends.
Certificates, Licenses, Registrations
None
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Occasionally required to stand; walk; use hands to finger, handle, or touch objects or controls; and talk or hear.