Bertelsmann, Inc.
Manager/Senior Marketing Manager, BBD - (Hybrid)
Bertelsmann, Inc., New York, New York, us, 10261
The marketing team at Ballantine Bantam Dell is seeking a creative, detail-oriented Marketing Manager or Senior Marketing Manager to lead and execute key title marketing campaigns for fiction. This position reports to the Director of Marketing.
The ideal candidate will possess a love of both commercial fiction and romance, a strong understanding of the social media landscape, and a creative, collaborative spirit.
Ballantine is renowned by readers as the go-to publisher forcommercial fiction across contemporary fiction, mystery/thriller, historical fiction, romance, as well as thought-provoking and narrative nonfiction. We are proud to publish a wide-ranging list of bestselling authors, including Taylor Jenkins Reid, Isabel Allende, Jodi Picoult, Sarah Adams, Josie Silver, Elissa Sussman, and Linda Holmes-as well as newly established novels like Blue Sisters by Coco Mellors.
This position has in-office responsibilities such as attending author and agent meetings as well as team and strategy meetings. We will consider candidates who can work from a commutable distance from our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).
The Role:
This role includes consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy. Creates and leads innovative title-marketing campaigns based on market data and consumer insights for upcoming publications in the commercial fiction and romance genres Manages multiple marketing projects with varying timelines while simultaneously building relationships with multiple stakeholders, both internally and externally Work closely across departments with editorial, publicity, sales, and creative services (including social media, email marketing, design, copy, media buyers) Identifies available audiences for each book and ways to reach them through advertising, promotion, and social media while also keeping up to date on new platforms and marketing methods Builds and maintains strong relationships with authors, agents, and internal teams to ensure successful campaign execution. The Essentials:
3-4 years of experience in book promotion or related media such as magazines, music, film/TV. Candidate with 5+ years of experience and examples of independent execution of title campaigns will be considered at the senior level. Able to apply organizational methods and strategies to meet deadlines and manage multiple active projects at once in a fast-paced and details-focused environment Ability to communicate with major authors and stakeholders Proficiency as well as strong interest in using social media platforms as a marketing tool Ability to work independently in a proactive manner and collaborate with the team when needed A passion for: reading, social media, initiative, innovation, collaboration, and curiosity Adobe Photoshop or Canva skills are a plus
The salary range for the Marketing Manager level is $73,500-$80,000 and the salary range for the Senior Marketing Manager level is $76,000 - $80,000. All positions are currently eligible for annual profit award or bonus, subject to company results.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company:
Penguin Random House LLC
Country:
United States of America
State/Region:
New York
City:
New York, NY
Postal Code:
10019
Job ID:
276323
Date: Dec 20, 2024
Location:
The ideal candidate will possess a love of both commercial fiction and romance, a strong understanding of the social media landscape, and a creative, collaborative spirit.
Ballantine is renowned by readers as the go-to publisher forcommercial fiction across contemporary fiction, mystery/thriller, historical fiction, romance, as well as thought-provoking and narrative nonfiction. We are proud to publish a wide-ranging list of bestselling authors, including Taylor Jenkins Reid, Isabel Allende, Jodi Picoult, Sarah Adams, Josie Silver, Elissa Sussman, and Linda Holmes-as well as newly established novels like Blue Sisters by Coco Mellors.
This position has in-office responsibilities such as attending author and agent meetings as well as team and strategy meetings. We will consider candidates who can work from a commutable distance from our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).
The Role:
This role includes consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy. Creates and leads innovative title-marketing campaigns based on market data and consumer insights for upcoming publications in the commercial fiction and romance genres Manages multiple marketing projects with varying timelines while simultaneously building relationships with multiple stakeholders, both internally and externally Work closely across departments with editorial, publicity, sales, and creative services (including social media, email marketing, design, copy, media buyers) Identifies available audiences for each book and ways to reach them through advertising, promotion, and social media while also keeping up to date on new platforms and marketing methods Builds and maintains strong relationships with authors, agents, and internal teams to ensure successful campaign execution. The Essentials:
3-4 years of experience in book promotion or related media such as magazines, music, film/TV. Candidate with 5+ years of experience and examples of independent execution of title campaigns will be considered at the senior level. Able to apply organizational methods and strategies to meet deadlines and manage multiple active projects at once in a fast-paced and details-focused environment Ability to communicate with major authors and stakeholders Proficiency as well as strong interest in using social media platforms as a marketing tool Ability to work independently in a proactive manner and collaborate with the team when needed A passion for: reading, social media, initiative, innovation, collaboration, and curiosity Adobe Photoshop or Canva skills are a plus
The salary range for the Marketing Manager level is $73,500-$80,000 and the salary range for the Senior Marketing Manager level is $76,000 - $80,000. All positions are currently eligible for annual profit award or bonus, subject to company results.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company:
Penguin Random House LLC
Country:
United States of America
State/Region:
New York
City:
New York, NY
Postal Code:
10019
Job ID:
276323
Date: Dec 20, 2024
Location: