Social Media Strategist / Content Creator Job at Pain Treatment Centers of Ameri

SUMMARY OF RESPONSIBILITIES

The Social Media Strategist/ Content Creator is responsible for developing, implementing, and managing our social media strategy to increase our online presence, improve our marketing and sales efforts, and enhance brand awareness. This role involves creating content, scheduling content, analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build an online community.

ESSENTIAL FUNCTIONS

1. Develop, create, and publish engaging content across various social media platforms including but not limited to: Facebook, Instagram, Twitter, LinkedIn, TikTok and others.

2. Collaborate with the marketing team to ensure content aligns with brand voice and marketing goals.

3. Coordinate video/ photoshoots with PTCOA staff members and patients.

4. Stay updated on the latest social media trends, tools, and best practices.

5. Monitor and respond to comments, messages, and mentions across social media platforms.

6. Foster and build community relationships to increase engagement and followers.

7. Organize and manage social media campaigns to boost community engagement.

8. Track, analyze, and report on social media metrics to measure the success of campaigns.

9. Use analytics tools to gauge the effectiveness of posts and campaigns and make data-driven decisions for future content.

10. Identify areas for improvement and make recommendations based on data insights.

11. Work closely with marketing, PR, and design teams to ensure cohesive messaging across all channels.

12. Coordinate with external influences, partners, and vendors to enhance content and campaigns.

13. Assist in the development and execution of digital marketing campaigns.

14. Ensure all content is consistent in terms of style, quality, and tone of voice.

15. Maintain brand integrity across all social media channels.

16. Uphold and promote brand guidelines in all digital communications.

17. Develop and implement a crisis management plan for social media.

18. Respond promptly and appropriately to negative feedback or crises to mitigate potential damage to the brand’s reputation.

CORE COMPETENCIES AND CORPORATE DUTIES/RESPONSIBILITIES

• Participate in continuing education/training activities, staying current on social media trends, tools, best practices and emerging technologies.

• Work closely with various departments, including marketing, sales, customer service, and product development, to ensure alignment of social media efforts with overall business objectives.

• Plan, execute, and manage social media campaigns to support marketing initiatives.

• Record/report the need for service maintenance or repair of equipment and remove any faulty equipment from service.

• Consistently evaluate work and determine if further steps are needed to meet client expectations.

• Take initiative to do or redo inadequate or incomplete work, even if it is not yours.

• Ensure compliance with regulatory standards.

• Consistently demonstrate ability to respond to changing situations in a flexible manner in order to meet current needs, such as reprioritizing work as necessary.

• Minimize non-productive time and fill slow periods with activities that will enable you to prepare to meet the future needs of the company (education, organizing, housekeeping, assisting others).

• Organize job functions and work areas to be able to effectively complete varied assignments within established time frames.

• Consistently demonstrate ability to take the initiative to make decisions/choices without direct supervision.

• Adhere to administrative and departmental policies.

• Demonstrate regular attendance and timeliness.

• Do not incur excessive overtime.

• Remain conscientious regarding personal hygiene.

• Demonstrate knowledge and understanding of all policies and procedures and ability to reference them from appropriate sources.

• Demonstrate adherence and support of company-wide service standards as evidenced by observation and feedback from patients, family members, and other clients.

• Must interact and exchange personnel, and outside agencies on a frequent basis while respecting the confidentiality of patient information.

REQUIRED EDUCATION, EXPERIENCE, AND/OR CERTIFICATIONS

A bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field, with 3-5 years of experience in content creation, social media management or digital marketing. Proficiency in content creation tools like Adobe Creative Suite and experience with social media platforms (e.g., Facebook, Instagram, Twitter, etc.) are essential. Hands-on experience with analytics tools, such as Google Analytics and Hootsuite, is required to analyze data and optimize campaigns. Preferred certifications include Facebook Blueprint, Google Analytics, and Hubspot Center Marketing. Key skills include strong writing and editing, the ability to create visually appealing content, excellent communication, organizational skills, and the ability to work collaboratively.

WORKING ENVIRONMENT AND PHYSICAL DEMANDS

This is a full-time position. Days and hours of work are expected to include 8:00 a.m. to 5:00 p.m. (Monday through Thursday) and 8:00 a.m. to 12:00 p.m. on Friday. Occasional overtime may be required. The position operates in an office environment. The incumbent, in the course of performing this position, spends time writing, typing, speaking, listening, driving, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, walking, standing for long periods, reaching, and lifting and holding equipment. The incumbent may operate any or all of the following standard office equipment including but not limited to multiline telephone system, postage meter, facsimile machines, calculator, photocopy machine, computer/printer, and coffee maker. The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. OTHER Employee performance, in part, is evaluated based upon completion of the tasks listed herein. PTCOA/ISI reserves the right to change this job description at any time according to business needs and/or assign tasks that it may deem appropriate. This document does not represent a contract of employment, and employment with PTCOA/ISI may be terminated by the employee or employer at any time, for any reason.