Digital Marketing Coordinator

Digital Marketing CoordinatorWe are RCX Sports, the leader in youth sports experiences and events. While diverse in our offerings, we are the official licensee and operating partner of NFL FLAG, Jr. NBA Leagues, NHL Street Hockey, MLS GO, and MLB Pitch Hit and Run. At RCX Sports we are committed to improving the accessibility and inclusivity of sports by enhancing the youth sports experience and creating opportunities for all athletes to play. By partnering with premier sports brands, professional leagues and businesses, RCX works to equip local youth sports leagues with the resources, training and tools they need in order to thrive.We are looking for a Digital Marketing Coordinator to assist with the development, implementation, tracking and optimization of digital marketing for RCX Sports brands including NFL FLAG, NHL STREET, Jr. NBA Leagues, MLS GO, MLB Pitch, Hit & Run, USTA and more. If you are a creative, resourceful marketer with an analytical mindset, we want to talk to you!You will work closely with multiple departments to develop, traffic, and analyze content and marketing campaigns for a variety of channels including paid social, search, website, blogs, and more. The ideal candidate has a passion for digital marketing and can easily translate data into compelling, easy-to-understand insights for various departments and independent league operators.Job Responsibilities:Assist in planning and execution of digital marketing efforts for RCX Sports brands including NFL FLAG, NHL STREET, Jr. NBA Leagues, MLS GO, MLB Pitch, Hit & Run, USTA and more Collaborate with Director of Digital Marketing and other marketing leaders to align digital marketing strategies with business objectives.Manage and monitor paid media campaigns across social media, search engines, and display networks to ensure high engagement and conversion rates.Analyze campaign performance and generate regular reports, providing insights and recommendations for continuous improvement.Perform ongoing optimization of lead generation strategies, search engine marketing (SEM), website content, and citation management to maximize reach and effectiveness.Conduct research on marketing trends, competitor strategies, and industry developments to identify new opportunities for growth and innovation.Assess campaign performance in relation to user experience across various digital channels, ensuring a seamless integration. Work closely with internal and cross-functional teams, including copywriters, creative design, sales, and product development, to ensure cohesive messaging and successful campaign execution.Participate in regular meetings to share updates, brainstorm new ideas, and support team goals.Minimum Qualifications:Bachelor's degree in Marketing, Communications, or a related fieldAt least 1 year of experience in digital marketing or social media, preferable in the sports industryHands on experience with trafficking Paid Social, Paid Search, Display publishing or partner management, Facebook Business Manager Prior experience working with or knowledge of web analytics, CMS, Google My Business Experience in conversion and lead gen campaigns Strong understanding of WordPress, Apostrophe, or other content management systems Excellent written communication and copywriting skills Strong project management and organizational skills with the ability to balance multiple priorities and meet deadlinesMore about the role:Travel: Less than 25% of the timeWork Schedule: Monday - Friday (40 Hours per week) with occasional nights and weekends Work Location: Hybrid - We anticipate this role to involve a combination of remote work from home and on-site work at the RCX Sports office, located in either Roswell, GA, or Sylvan Lake, MI, based on the candidate's preference. We encourage all interested candidates to apply, regardless of their current location. We are happy to discuss our remote and hybrid work options during the interview process.Compensation Structure: This position is a Full-Time salaried position, paid semi-monthly and is eligible to receive discretionary annual bonuses based on RCX Sports and employee performance.Reports to: Director of Digital MarketingSupervisory Responsibilities: NoneBenefits & Perks: Stay Healthy: Enroll in comprehensive benefits & insurance plans with no waiting periodBe Well: Expense up to $65 per month for health & wellnessMaximize Savings: Contribute to your 401k retirement savings with company matchingBe Comfortable: Enjoy a relaxed casual dress codeTake Time: Enjoy a variety of time off benefits including Unlimited PTO and paid Parental LeaveStay Connected: Work equipment (laptop and monitor) provided by RCX Sports plus, expense up to $350 towards the purchase of a personal use laptop, tablet, or computerPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.Equal Employment Opportunity Statement: RCX Sports is proud to be an equal opportunity employer. It is our policy to provide equal employment opportunities to all qualified applicants and team members without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, citizenship, veteran status, genetic information or any other status protected by applicable federal, state or local law. We will make reasonable accommodations when necessary for team members and applicants with disabilities or handicaps, provided the individual is otherwise qualified to perform the job's essential functions. Likewise, RCX Sports will comply with all legal requirements relating to accommodating religious beliefs and practices. If you believe that you require an accommodation, please contact Human Resources.Applicants must be currently authorized to work in the United States on a full-time basis.Job Questions:Are you currently authorized to work in the United States on a full-time basis?Will you now or in the future require sponsorship for employment visa status?This position is a hybrid role that may be asked to work in an RCX Sports office in Roswell, GA or Sylvan Lake, MI (candidate preference). Please select the answer that best describes your preference.