Marketing and Business Development Manager

Greenberg Traurig, a global law firm, currently has an excellent opportunity for a Marketing and Business Development Manager in our Philadelphia office. We offer competitive compensation and an excellent benefits package.

Position Summary

The Marketing and Business Development Manager will support a variety of marketing, business development and communication initiatives focused on elevating the firm's brand within the Philadelphia market. The position works directly with the firm's regional Director of Marketing, the Managing Shareholders of both offices and a variety of related lawyers and business professionals.

Duties & Responsibilities:

• Works directly with attorneys and managers to strategically promote the firm's marketing goals in the Philadelphia office
• Develops relationships with attorneys to serve as point of contact for day-today requests and marketing and business development needs and understands the market, office initiatives and representations of key clients
• Strategizes with shareholders on responses to RFPs and proposals including analyzing market research, prospective clients and business sectors, in coordination with practice and office professionals. Drafts responses and prepares presentations as necessary
• Coordinates with colleagues to identify media opportunities and nominations. Helps prepare data for nominations, media surveys, media opportunities, and reports
• Handles directory submissions including Chambers and others
• Writes, edits and distributes marketing materials, newsletters, conference materials, client updates, website content and other client communications
• Makes recommendations for and supports office sponsorships, memberships and event attendance at client and community events in order to increase the visibility and influence of the firm in the Philadelphia market
• Works with events and practice professionals to plan, organize and host client events including the preparation of conference/webinar materials. Works with a team to manage all aspects of events including concept and agenda development with attorneys, invitation, coordination with venue, among other event duties. Evaluates return on investment before and after each event and closely manages budget
• Works with the firmwide marketing as it relates to client-facing and internal marketing materials for the Philadelphia area, including attorney biographies, practice area description updates, experience tracking news and activities data, press releases, website content, etc.
• Prepares welcome materials for new attorneys, including working with lateral shareholders to help integrate them, including helping them prioritize which attorneys to meet internally
• Coordinates the flow of information from attorneys to marketing professionals
• Works with Marketing Director to ensure content on website, biographies and in Qorus is current and updated as appropriate
• Works with individual shareholders and practice group leaders to develop, implement, and support business plans that align with the practice and firm strategic goals
• Has knowledge of the Philadelphia market including the business community and key charitable and civic organizations
• Assists with and manages a variety of short and long-term projects and attorney requests

Skills & Competencies:

• A self-starter and team player, able to accept direction, yet work independently and take initiative
• Meticulous attention to detail
• Ability to manage multiple competing priorities
• Ability to work in a fast-growth, entrepreneurial environment
• Outstanding interpersonal and communication skills, both written and oral
• Strong client-first work ethic
• Remain calm in the face of pressure
• Ability to effectively interface with all levels of personnel within the organization

Qualifications & Prior Experience:

• Bachelor's degree required
• Minimum of seven years relevant experience in marketing and business development at a law firm of other professional services firm, with proven experience responding to proposals and RFPs
• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and Powerpoint)

Greenberg Traurig is committed to diversity and inclusion in the workplace. Individuals seeking employment at Greenberg Traurig are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.

Exemplifying our commitment to promoting inclusion and equity across our platform, the firm participates in the Mansfield Rule Certification Program (Mansfield). Mansfield, which is facilitated by The Diversity Lab, focuses on equal opportunity, fairness, and inclusivity. The Mansfield requirements are anchored in the consideration of expanded talent pools considered for select positions and open roles within the law firm and the implementation of and access to transparent processes. Utilizing the Mansfield framework, the firm's progress and outcomes are measured and documented through Mansfield Certification Plus Metrics. In 2023, GT achieved Mansfield 6.0 Certification Plus. We are excited about our ongoing participation in Mansfield given the program's alignment with the firm's commitment to opportunities for advancement that are inclusive for everyone. Providing your data during the application process helps us with achieving our goals and with meeting reporting/record-keeping obligations under federal and state law and other legal requirements. Providing your data is entirely voluntary and will not be considered in the hiring process or thereafter. Any information that you do provide will be treated confidentially.