Reality Defender
Marketing Program Manager
Reality Defender, New York, NY, United States
About Reality Defender
Reality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen Hamilton, Reality Defender is the first company to pioneer multimodal and multi-model detection of AI-generated media. Our web app and platform-agnostic API built by our research-forward team ensures that our customers can swiftly and securely mitigate fraud and cybersecurity risks in real time with a frictionless, robust solution.
Youtube: Reality Defender Wins RSA Most Innovative Startup
Reality Defender's solutions stand out because they are:
Role and Responsibilities
Reality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen Hamilton, Reality Defender is the first company to pioneer multimodal and multi-model detection of AI-generated media. Our web app and platform-agnostic API built by our research-forward team ensures that our customers can swiftly and securely mitigate fraud and cybersecurity risks in real time with a frictionless, robust solution.
Youtube: Reality Defender Wins RSA Most Innovative Startup
Reality Defender's solutions stand out because they are:
- Proven: Accurate in the real world and continuously engineered to be resilient
- Multimodal: Detects impersonations in any multimedia format
- Real Time: Automated alerting of ongoing deepfake attempts
- Integrated: Flexible deployment options across existing tech stack and applications
Role and Responsibilities
- Develop and execute integrated marketing programs that drive lead generation, pipeline growth, customer retention, and channel enablement
- Create and manage multi-channel campaigns, including digital, email, events, and partner marketing.
- Work closely with sales and product teams to align on go-to-market strategies and campaign objectives.
- Track and analyze program performance, reporting on key metrics and ROI to stakeholders.
- Coordinate with external vendors and agencies for design, content creation, and campaign execution.
- Collaborate with cross-functional teams to ensure consistency in messaging and branding across all initiatives.
- Manage budgets for marketing programs, ensuring efficient allocation and spending.
- 5+ years of experience in enterprise B2B SaaS marketing, with a preference for cybersecurity or API-based products.
- Proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies.
- Strong project management skills with the ability to handle multiple priorities simultaneously and using project management tools (ex. Monday)
- Proficiency in marketing automation tools and CRM platforms (ex. HubSpot)
- Exceptional communication and collaboration skills, with experience being external facing