Digital Marketing Manager

About Reality DefenderReality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen Hamilton, Reality Defender is the first company to pioneer multimodal and multi-model detection of AI-generated media. Our web app and platform-agnostic API built by our research-forward team ensures that our customers can swiftly and securely mitigate fraud and cybersecurity risks in real time with a frictionless, robust solution.Youtube: Reality Defender Wins RSA Most Innovative StartupReality Defender's solutions stand out because they are:Proven: Accurate in the real world and continuously engineered to be resilientMultimodal: Detects impersonations in any multimedia formatReal Time: Automated alerting of ongoing deepfake attemptsIntegrated: Flexible deployment options across existing tech stack and applications***Only accepting candidates that can be on-site at NYC Office. Role and ResponsibilitiesDevelop and execute a comprehensive digital marketing strategy to drive awareness, engagement, and conversion among enterprise B2B audiences.Plan and manage paid and organic digital campaigns, including search, display, and social media advertising, with a focus on measurable ROI.Optimize the company website for user experience, SEO, and lead generation, using tools like Webflow and HubSpot.Create and implement email marketing campaigns to nurture leads and engage existing customers.Analyze digital marketing performance using analytics tools, providing regular reports and actionable insights to stakeholders.Collaborate with your marketing peers and sales and product teams to ensure digital strategies align with customer needs and market trends.Stay updated on the latest digital marketing trends and technologies, and identify opportunities to implement innovative tactics.Partner with external vendors, agencies, and contractors to scale digital marketing and content efforts as needed.Own the content calendar necessary for driving lifecycle and ABM campaigns.About You5+ years of experience in digital marketing for enterprise B2B SaaS, ideally within cybersecurity or API-based products2+ years of Account Based Marketing experienceStrong expertise in managing paid digital campaigns across platforms like Google Ads, LinkedIn, and media partners.Hands-on experience with marketing automation tools such as HubSpot and web management platforms like Webflow.Proven ability to optimize campaigns and websites for SEO and lead conversion.Data-driven mindset, with a track record of using analytics to refine strategies and demonstrate impact.Proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies.