Director of Marketing Job at Robert Half in Phoenix

We are on the hunt for an experienced Director of Marketing for a client based in Phoenix, AZ. In this role, the ideal candidate will have strong experience designing and running large lead generation campaigns, will have a demonstrated history and ideally a portfolio of hands-on content creation and management, and will bring knowledge and experience in analytics/reporting, able to adjust campaigns in real time based on what's learned.

Responsibilities:

• Conceptualize, create, implement and optimize integrated online/offline marketing programs to generate pipeline and revenue

• Develop, implement, refine, and analyze B2B marketing programs to generate pipeline

• Develop annual marketing strategies, goals, and tactics that support the annual revenue plan

• Manage an internal sales team to execute campaign and demand generation programs

• Create and execute integrated digital marketing strategies to achieve lead, acquisition, retention, and revenue goals

• Analyze marketing campaign metrics, provide comprehensive feedback to management and recommend updates and/or revisions

• Develop content strategy, monitor content engagement data and the online preferences of the target audience and optimize content strategy

• Identify opportunities to develop new channels and/or expand existing channels for customer acquisition

• Design and manage the marketing department’s budget to plan

• Social media management with a focus on driving engagement and lead generation

• Define how, where, when, and to whom content is delivered within digital presence

• Develop marketing benchmark criteria and KPIs to measure the efficiency and effectiveness of all marketing initiatives

• Report performance on all KPIs as needed and advise on strategic adjustments to achieve growth goals.

• Proven experience in B2B Marketing.
• Strong understanding and application of Brand Marketing.
• Expertise in Channel Marketing.
• Ability to develop and implement effective Content Marketing strategies.
• Proficiency in Data-driven marketing.
• Extensive knowledge of Digital Marketing.
• Experience in Email Marketing.
• Demonstrated ability to Drive Lead Generation.
• Track record of successfully implementing Lead Generation Campaigns.
• Experience with the development and execution of Lead Generation Programs.
• Proficiency in using HubSpot.
• Experience with Salesforce Platform.
• Skilled in Social Media management and marketing.
• Proven ability to design and execute Social Media Campaigns.
• Knowledge of various Social Media Channels.
• Ability to develop and implement a Social Media Strategy.
• Experience in creating engaging Social Media Content.